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Two Decades After Delia’s Heyday, Fashion Rediscovers Tweens

In recent months, several brands have ventured into the tween category, targeting customers aged eight to 12 who are just starting to develop their own sense of style but are still primarily spending their parents’ money.

11 January 2022

Retail

How to Salvage the Back-to-School Season

Even with Covid-19 keeping many students at home, there’s still room for fashion brands to take advantage of the key shopping season.

19 August 2020