Intime

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Case Study | Livestreaming: How Brands Can Make It Work

Fashion and beauty companies are betting on livestreaming to engage their communities and generate sales revenue, but the channel remains elusive to many. BoF assesses the prospects and pitfalls of the global livestreaming opportunity to determine how brands can capitalise on this rapidly evolving medium.

09 September 2021

Retail

Alibaba Leads $2.55 Billion Bid for Chinese Retailer Intime

Intime operates 29 department stores and 17 shopping malls in China, mainly in so-called first- and second-tier cities.

10 January 2017