Instagram Killed the Fashion Magazine. What Happens Now?
The photo- and video-sharing app has replaced print magazines as the primary way people discover fashion, becoming the foundation on which the industry has built everything from new labels to a $1.6 billion influencer economy. But change is coming.
Instagram Killed the Fashion Magazine. What Happens Now?
The photo- and video-sharing app has replaced print magazines as the primary way people discover fashion, becoming the foundation on which the industry has built everything from new labels to a $1.6 billion influencer economy. But change is coming.
Power Moves | Margherita Missoni Appointed Creative Director of M Missoni, TAG Heuer Names Strategy and Digital Director
This week, Margherita Missoni is set to head up M Missoni, while Frédéric Arnault joins LVMH-owned TAG Heuer.
Power Moves | Margherita Missoni Appointed Creative Director of M Missoni, TAG Heuer Names Strategy and Digital Director
This week, Margherita Missoni is set to head up M Missoni, while Frédéric Arnault joins LVMH-owned TAG Heuer.
Power Moves | Huda Beauty Names US President, Instagram Co-Founders Step Down
This week, Huda Beauty appoints Nathalie Kristo as US president, while Kevin Systrom and Mike Krieger depart the photo-sharing app.
Power Moves | Huda Beauty Names US President, Instagram Co-Founders Step Down
This week, Huda Beauty appoints Nathalie Kristo as US president, while Kevin Systrom and Mike Krieger depart the photo-sharing app.
Instagram's Co-Founders to Exit the Company
Kevin Systrom and Mike Krieger are leaving the photo-sharing app, which has become an essential marketing and communications tool for the fashion industry since its founding in 2010.
Instagram's Co-Founders to Exit the Company
Kevin Systrom and Mike Krieger are leaving the photo-sharing app, which has become an essential marketing and communications tool for the fashion industry since its founding in 2010.
Bits & Bytes | Instagram's Shopping App, Amazon to Become the Top Seller of Apparel in US
This week, Instagram is tapping into e-commerce with a new platform, while Amazon is projected to overtake Walmart as the number-one retailer of apparel in the US.
Bits & Bytes | Instagram's Shopping App, Amazon to Become the Top Seller of Apparel in US
This week, Instagram is tapping into e-commerce with a new platform, while Amazon is projected to overtake Walmart as the number-one retailer of apparel in the US.
Bits & Bytes | Instagram's Retail Salvation, Online Retailers Compete for New Designers
This week, retail design is adapting to an internet age, while luxury e-commerce platforms launch initiatives to highlight young talent.
Bits & Bytes | Instagram's Retail Salvation, Online Retailers Compete for New Designers
This week, retail design is adapting to an internet age, while luxury e-commerce platforms launch initiatives to highlight young talent.
Vacation Dressing in the Instagram Age
Social-media savvy consumers are seeking out Instagramable outfits for travelling, presenting a year-round opportunity for fashion brands and retailers alike.
Vacation Dressing in the Instagram Age
Social-media savvy consumers are seeking out Instagramable outfits for travelling, presenting a year-round opportunity for fashion brands and retailers alike.
Inside the Fashion Nova Hype Machine
Fashion Nova is defying a slump in fast-fashion by releasing hundreds of new looks every week and harnessing an army of Instagram influencers. BoF goes inside the #NovaBabe machine.
Inside the Fashion Nova Hype Machine
Fashion Nova is defying a slump in fast-fashion by releasing hundreds of new looks every week and harnessing an army of Instagram influencers. BoF goes inside the #NovaBabe machine.
Inside Instagram’s Social Shopping Master Class
Instagram has been studying social commerce and sharing its learnings with the likes of Madewell and Cynthia Rowley at its New York offices.
Inside Instagram’s Social Shopping Master Class
Instagram has been studying social commerce and sharing its learnings with the likes of Madewell and Cynthia Rowley at its New York offices.
Instagram Has a New Video Platform. The Key to Success: Don’t Try So Hard.
Fashion companies have a limited window to experiment with Instagram's new long-form video service before it becomes crowded with content. They should embrace the informal, accessible ethos that has proven successful on the platform.
Instagram Has a New Video Platform. The Key to Success: Don’t Try So Hard.
Fashion companies have a limited window to experiment with Instagram's new long-form video service before it becomes crowded with content. They should embrace the informal, accessible ethos that has proven successful on the platform.