What Makes A Great Instagram Campaign?
In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.
What Makes A Great Instagram Campaign?
In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.
Bits & Bytes | Instagram's Shoppable Posts, Can Amazon's Alexa Help Men Dress?
This week, Instagram's shoppable tags feature opens to Bigcommerce retailers, while Perry Ellis launches style advice service with Amazon's Alexa.
Bits & Bytes | Instagram's Shoppable Posts, Can Amazon's Alexa Help Men Dress?
This week, Instagram's shoppable tags feature opens to Bigcommerce retailers, while Perry Ellis launches style advice service with Amazon's Alexa.
Decoding the Digital Strategy Behind Ralph Lauren's 'Garage' Show
Chief marketing officer Jonathan Bottomley shares the brand’s strategy for amplifying its ultra-exclusive runway show at the designer’s upstate car garage. Two words: Instagram Stories.
Decoding the Digital Strategy Behind Ralph Lauren's 'Garage' Show
Chief marketing officer Jonathan Bottomley shares the brand’s strategy for amplifying its ultra-exclusive runway show at the designer’s upstate car garage. Two words: Instagram Stories.
Under 25s Spend 32 Minutes a Day on Instagram
The platform is crediting much of the growth in engagement to “Stories,” which was launched a year ago as a copycat to Snapchat’s feature with the same name.
Under 25s Spend 32 Minutes a Day on Instagram
The platform is crediting much of the growth in engagement to “Stories,” which was launched a year ago as a copycat to Snapchat’s feature with the same name.
Dior and Louis Vuitton Are the Fashion Brands with Best Instagram Stories Engagement
Just four brands featured in a ranking of users with the highest engagement rate on Instagram Stories, released to mark the feature's first anniversary.
Dior and Louis Vuitton Are the Fashion Brands with Best Instagram Stories Engagement
Just four brands featured in a ranking of users with the highest engagement rate on Instagram Stories, released to mark the feature's first anniversary.
Models, the New Power Publishers
Social media has turned fashion models into powerful digital publishers, some of whom have far larger audiences than brands or traditional magazines.
Models, the New Power Publishers
Social media has turned fashion models into powerful digital publishers, some of whom have far larger audiences than brands or traditional magazines.
Bits & Bytes | Fashion Brands Abandon Snapchat, Factories of the Future
This week, Snapchat loses out as fashion turns to Instagram Stories, and how 3D printing will power the factories of the future.
Bits & Bytes | Fashion Brands Abandon Snapchat, Factories of the Future
This week, Snapchat loses out as fashion turns to Instagram Stories, and how 3D printing will power the factories of the future.
5 Lessons on How to Build a Business in Fashion
Instagram’s Eva Chen, Away’s Jen Rubio, Aurora James of Brother Vellies and Iris Alonzo and Carolina Crespo of Everybody joined BoF's Lauren Sherman to discuss entrepreneurship in fashion.
5 Lessons on How to Build a Business in Fashion
Instagram’s Eva Chen, Away’s Jen Rubio, Aurora James of Brother Vellies and Iris Alonzo and Carolina Crespo of Everybody joined BoF's Lauren Sherman to discuss entrepreneurship in fashion.
Facebook Adds Snapchat-Like Camera Filters to Instagram
Facebook has been amping up its camera tool to take on Snapchat's features such as disappearing messages and face-tracking filters, which are hugely popular among its teenage and millennial users.
Facebook Adds Snapchat-Like Camera Filters to Instagram
Facebook has been amping up its camera tool to take on Snapchat's features such as disappearing messages and face-tracking filters, which are hugely popular among its teenage and millennial users.
Luxury Brands' Digital Lag, L'Oréal's Technology Incubator
This week, luxury brands finally learn an online presence is essential, while Generation Z's use of Instagram rewrites the rules of selling fashion.
Luxury Brands' Digital Lag, L'Oréal's Technology Incubator
This week, luxury brands finally learn an online presence is essential, while Generation Z's use of Instagram rewrites the rules of selling fashion.