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Imaginary Ventures

Imaginary Ventures
Entrepreneurship

Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?

As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.

Entrepreneurship

Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?

As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.


Financial Markets

Start-Up School: How to Write a Business Plan

A step-by-step guide to formulate your business strategy to kick-start your fashion company.

Financial Markets

Start-Up School: How to Write a Business Plan

A step-by-step guide to formulate your business strategy to kick-start your fashion company.


Entrepreneurship

Start-Up School | Chapter 2: Fund Your Business for Growth

A few lucky founders have all the money they need to launch their business. Everyone else needs outside funding. Founders must consider not only how much cash they need to raise, but which investors to bring in, and on what terms.

Entrepreneurship

Start-Up School | Chapter 2: Fund Your Business for Growth

A few lucky founders have all the money they need to launch their business. Everyone else needs outside funding. Founders must consider not only how much cash they need to raise, but which investors to bring in, and on what terms.


Entrepreneurship

Start-Up School | Chapter 5: Build Your Culture as You Grow

There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?

Entrepreneurship

Start-Up School | Chapter 5: Build Your Culture as You Grow

There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?