Hugo Boss
Hugo Boss is one of the leading fashion and lifestyle companies in the premium segment. Located in Metzingen, Germany, the company has two core brands: Hugo and Boss.


Power Moves | Richemont Taps Former Givenchy CEO to Lead Fashion Division, Hugo Boss Names New CEO
This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.

Power Moves | Richemont Taps Former Givenchy CEO to Lead Fashion Division, Hugo Boss Names New CEO
This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.

How Brandy Melville Became a Badge of Honour in China
By thumbing its nose at almost every market entry convention, the teen brand has quickly gained cult status among local ‘BM Girls.’ Though its current level of buzz may be hard to sustain, the brand’s experience in China reveals a lot about the rapidly changing market.

How Brandy Melville Became a Badge of Honour in China
By thumbing its nose at almost every market entry convention, the teen brand has quickly gained cult status among local ‘BM Girls.’ Though its current level of buzz may be hard to sustain, the brand’s experience in China reveals a lot about the rapidly changing market.

When Will Fashion Recover?
For the moment nobody knows when or how the Covid-19 crisis will end, but five key variables will drive the contours of the fashion industry’s recovery.

When Will Fashion Recover?
For the moment nobody knows when or how the Covid-19 crisis will end, but five key variables will drive the contours of the fashion industry’s recovery.

Hugo Boss Sees Recovery in Third Quarter at Earliest
The German suit maker warned it expects second-quarter sales to fall by at least 50 percent.

Hugo Boss Sees Recovery in Third Quarter at Earliest
The German suit maker warned it expects second-quarter sales to fall by at least 50 percent.

The Kooples Seeks Fresh Momentum With New Team
The brand emerged as part of a wave of contemporary French fashion brands in the wake of the last recession. Now it is eyeing growth in the aftermath of Covid-19 under a new management team, including recently appointed Artistic Director Tom Van Dorpe.

The Kooples Seeks Fresh Momentum With New Team
The brand emerged as part of a wave of contemporary French fashion brands in the wake of the last recession. Now it is eyeing growth in the aftermath of Covid-19 under a new management team, including recently appointed Artistic Director Tom Van Dorpe.

Luxury Stores Test the Water in a Paris Devoid of Tourists
Despite rigorous new hygiene routines, its unlikely luxury brands will see store traffic returning to pre-pandemic levels any time soon.

Luxury Stores Test the Water in a Paris Devoid of Tourists
Despite rigorous new hygiene routines, its unlikely luxury brands will see store traffic returning to pre-pandemic levels any time soon.

The Uncertain Future of the American Mall
This week, Neiman Marcus filed for bankruptcy, Nordstrom announced the permanent shuttering of 16 stores and Lord & Taylor said it would liquidate merchandise in all of its locations, raising questions about the future of the shopping malls they anchor.

The Uncertain Future of the American Mall
This week, Neiman Marcus filed for bankruptcy, Nordstrom announced the permanent shuttering of 16 stores and Lord & Taylor said it would liquidate merchandise in all of its locations, raising questions about the future of the shopping malls they anchor.

Brands See an Uptick in Online Sales During the Covid-19 Crisis
As lockdown measures across the globe remain in place key fashion players, including H&M, Zalando, Hugo Boss, Puma and Inditex have benefitted from an increase in consumers pivoting their spending online.

Brands See an Uptick in Online Sales During the Covid-19 Crisis
As lockdown measures across the globe remain in place key fashion players, including H&M, Zalando, Hugo Boss, Puma and Inditex have benefitted from an increase in consumers pivoting their spending online.

Hugo Boss Expects 50% Sales Drop Next Quarter as Crisis Impact Worsens
The German suit maker's first-quarter sales fell by 17 percent as a result of shuttered stores.

Hugo Boss Expects 50% Sales Drop Next Quarter as Crisis Impact Worsens
The German suit maker's first-quarter sales fell by 17 percent as a result of shuttered stores.

What Brands Are Doing Instead of Influencer Campaigns
With pre-pandemic budgets slashed, brands are relying less heavily on influencers, using what marketing dollars they have left in creative ways.

What Brands Are Doing Instead of Influencer Campaigns
With pre-pandemic budgets slashed, brands are relying less heavily on influencers, using what marketing dollars they have left in creative ways.