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Hugo Boss

Hugo Boss is one of the leading fashion and lifestyle companies in the premium segment. Located in Metzingen, Germany, the company has two core brands: Hugo and Boss.

Hugo Boss
Workplace & Talent

Power Moves | Richemont Taps Former Givenchy CEO to Lead Fashion Division, Hugo Boss Names New CEO

This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.

Workplace & Talent

Power Moves | Richemont Taps Former Givenchy CEO to Lead Fashion Division, Hugo Boss Names New CEO

This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.


China

How Brandy Melville Became a Badge of Honour in China

By thumbing its nose at almost every market entry convention, the teen brand has quickly gained cult status among local ‘BM Girls.’ Though its current level of buzz may be hard to sustain, the brand’s experience in China reveals a lot about the rapidly changing market.

China

How Brandy Melville Became a Badge of Honour in China

By thumbing its nose at almost every market entry convention, the teen brand has quickly gained cult status among local ‘BM Girls.’ Though its current level of buzz may be hard to sustain, the brand’s experience in China reveals a lot about the rapidly changing market.


Retail

When Will Fashion Recover?

For the moment nobody knows when or how the Covid-19 crisis will end, but five key variables will drive the contours of the fashion industry’s recovery.

Retail

When Will Fashion Recover?

For the moment nobody knows when or how the Covid-19 crisis will end, but five key variables will drive the contours of the fashion industry’s recovery.


Retail

Hugo Boss Sees Recovery in Third Quarter at Earliest

The German suit maker warned it expects second-quarter sales to fall by at least 50 percent.

Retail

Hugo Boss Sees Recovery in Third Quarter at Earliest

The German suit maker warned it expects second-quarter sales to fall by at least 50 percent.


Retail

The Kooples Seeks Fresh Momentum With New Team

The brand emerged as part of a wave of contemporary French fashion brands in the wake of the last recession. Now it is eyeing growth in the aftermath of Covid-19 under a new management team, including recently appointed Artistic Director Tom Van Dorpe.

Retail

The Kooples Seeks Fresh Momentum With New Team

The brand emerged as part of a wave of contemporary French fashion brands in the wake of the last recession. Now it is eyeing growth in the aftermath of Covid-19 under a new management team, including recently appointed Artistic Director Tom Van Dorpe.


Luxury

Luxury Stores Test the Water in a Paris Devoid of Tourists

Despite rigorous new hygiene routines, its unlikely luxury brands will see store traffic returning to pre-pandemic levels any time soon.

Luxury

Luxury Stores Test the Water in a Paris Devoid of Tourists

Despite rigorous new hygiene routines, its unlikely luxury brands will see store traffic returning to pre-pandemic levels any time soon.


Retail

The Uncertain Future of the American Mall

This week, Neiman Marcus filed for bankruptcy, Nordstrom announced the permanent shuttering of 16 stores and Lord & Taylor said it would liquidate merchandise in all of its locations, raising questions about the future of the shopping malls they anchor.

Retail

The Uncertain Future of the American Mall

This week, Neiman Marcus filed for bankruptcy, Nordstrom announced the permanent shuttering of 16 stores and Lord & Taylor said it would liquidate merchandise in all of its locations, raising questions about the future of the shopping malls they anchor.


Retail

Brands See an Uptick in Online Sales During the Covid-19 Crisis

As lockdown measures across the globe remain in place key fashion players, including H&M, Zalando, Hugo Boss, Puma and Inditex have benefitted from an increase in consumers pivoting their spending online.

Retail

Brands See an Uptick in Online Sales During the Covid-19 Crisis

As lockdown measures across the globe remain in place key fashion players, including H&M, Zalando, Hugo Boss, Puma and Inditex have benefitted from an increase in consumers pivoting their spending online.


Retail

Hugo Boss Expects 50% Sales Drop Next Quarter as Crisis Impact Worsens

The German suit maker's first-quarter sales fell by 17 percent as a result of shuttered stores.

Retail

Hugo Boss Expects 50% Sales Drop Next Quarter as Crisis Impact Worsens

The German suit maker's first-quarter sales fell by 17 percent as a result of shuttered stores.


Marketing

What Brands Are Doing Instead of Influencer Campaigns

With pre-pandemic budgets slashed, brands are relying less heavily on influencers, using what marketing dollars they have left in creative ways.

Marketing

What Brands Are Doing Instead of Influencer Campaigns

With pre-pandemic budgets slashed, brands are relying less heavily on influencers, using what marketing dollars they have left in creative ways.