Hugo Boss
Hugo Boss is one of the leading fashion and lifestyle companies in the premium segment. Located in Metzingen, Germany, the company has two core brands: Hugo and Boss.


Fashion in 2018 | 05. Platforms First
In 2018, platforms will continue to grow in scale and reach, compelling fashion brands to find ways of engaging more with these powerful sales channels.

Fashion in 2018 | 05. Platforms First
In 2018, platforms will continue to grow in scale and reach, compelling fashion brands to find ways of engaging more with these powerful sales channels.

Inside Dr. Martens’ Billion-Dollar Ambitions
After a period of trouble, the counterculture boot-maker is thriving. How far can it go? And when will its private equity owner exit?

Inside Dr. Martens’ Billion-Dollar Ambitions
After a period of trouble, the counterculture boot-maker is thriving. How far can it go? And when will its private equity owner exit?

How Top Shops Like Barneys, Saks and Bergdorf Do Black Friday
Lines are short and no doors get busted, but there are still sales to enjoy and deals to find.

How Top Shops Like Barneys, Saks and Bergdorf Do Black Friday
Lines are short and no doors get busted, but there are still sales to enjoy and deals to find.

Social Goods | Karl Lagerfeld Sparks Outrage Over Holocaust Comments, Barbie Gets a Hijab
This week, Karl Lagerfeld was caught in controversy over his opinion on migrants in Europe, while the first Hijab-wearing Barbie is inspired by an Olympic fencer.

Social Goods | Karl Lagerfeld Sparks Outrage Over Holocaust Comments, Barbie Gets a Hijab
This week, Karl Lagerfeld was caught in controversy over his opinion on migrants in Europe, while the first Hijab-wearing Barbie is inspired by an Olympic fencer.

Unpacking Burberry’s New Strategy
Chief executive Marco Gobbetti has outlined an ambitious three-pronged plan to elevate the British brand's positioning. Will it work?

Unpacking Burberry’s New Strategy
Chief executive Marco Gobbetti has outlined an ambitious three-pronged plan to elevate the British brand's positioning. Will it work?

A Five-Point Plan for Burberry
Burberry chief executive Marco Gobbetti is expected to address the company’s strategic direction at interim results on November 9. In a memo from BoF, we outline what we think he should do.

A Five-Point Plan for Burberry
Burberry chief executive Marco Gobbetti is expected to address the company’s strategic direction at interim results on November 9. In a memo from BoF, we outline what we think he should do.

Hugo Boss Raises Forecast After Solid Third Quarter
The company now expects its 2017 group sales to grow by a low single-digit percentage rate on a currency-adjusted basis, having previously guided for flat sales.

Hugo Boss Raises Forecast After Solid Third Quarter
The company now expects its 2017 group sales to grow by a low single-digit percentage rate on a currency-adjusted basis, having previously guided for flat sales.

Power Moves | Glamour Editor Jo Elvin Steps Down, Hugo Boss Hires Sustainability Director
This week, Glamour UK’s launch editor Jo Elvin resigns after 17 years, while Hugo Boss taps Andreas Streubig as its global head of sustainability.

Power Moves | Glamour Editor Jo Elvin Steps Down, Hugo Boss Hires Sustainability Director
This week, Glamour UK’s launch editor Jo Elvin resigns after 17 years, while Hugo Boss taps Andreas Streubig as its global head of sustainability.

Ralph Lauren Won’t Let Go of His Polo Empire as Sales Falter
Discounted polos aren’t selling and the company needs new ideas.

Ralph Lauren Won’t Let Go of His Polo Empire as Sales Falter
Discounted polos aren’t selling and the company needs new ideas.

Can Y/Project Sustain the Hype?
In the run-up to his Paris Fashion Week show, designer Glenn Martens talks to BoF about the buzzy label’s recent successes and his plans for the future.

Can Y/Project Sustain the Hype?
In the run-up to his Paris Fashion Week show, designer Glenn Martens talks to BoF about the buzzy label’s recent successes and his plans for the future.