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Hugo Boss

Hugo Boss is one of the leading fashion and lifestyle companies in the premium segment. Located in Metzingen, Germany, the company has two core brands: Hugo and Boss.

Hugo Boss
News & Analysis

Proenza Schouler and the Investment Paradox

Young designers are encouraged to raise money to help fuel growth. But finding the right backer isn’t so easy.

News & Analysis

Proenza Schouler and the Investment Paradox

Young designers are encouraged to raise money to help fuel growth. But finding the right backer isn’t so easy.


Luxury

Hugo Boss Forecasts Sales, Earnings Accelerating

The company aims to stay more on top of trends and grow e-commerce services, leading them to expect accelerated sales and operating margins of 15 percent by 2022.

Luxury

Hugo Boss Forecasts Sales, Earnings Accelerating

The company aims to stay more on top of trends and grow e-commerce services, leading them to expect accelerated sales and operating margins of 15 percent by 2022.


News & Analysis

How Victoria's Secret Can Save Itself

Here’s what the frustratingly out-of-touch lingerie label needs to do to reverse its cultural — and commercial — decline.

News & Analysis

How Victoria's Secret Can Save Itself

Here’s what the frustratingly out-of-touch lingerie label needs to do to reverse its cultural — and commercial — decline.


Retail

Hugo Boss Expects Strong Year End After Weather Dents Profits

The luxury fashion house fell short of analyst forecasts this quarter but expects a full recovery in sales to follow.

Retail

Hugo Boss Expects Strong Year End After Weather Dents Profits

The luxury fashion house fell short of analyst forecasts this quarter but expects a full recovery in sales to follow.


Workplace & Talent

Announcing Hugo Boss, 7Diamonds, Mode PR, Edward Green and The Citizenry

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Workplace & Talent

Announcing Hugo Boss, 7Diamonds, Mode PR, Edward Green and The Citizenry

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.


Luxury

Alibaba and JD.com Battle for Luxury Goods Market

The Chinese e-commerce giants are taking their battle for relevance in the lucrative luxury-goods market to a new level, as they aim to crack e-commerce tie-ups with top brands that usually shun selling through third parties.

Luxury

Alibaba and JD.com Battle for Luxury Goods Market

The Chinese e-commerce giants are taking their battle for relevance in the lucrative luxury-goods market to a new level, as they aim to crack e-commerce tie-ups with top brands that usually shun selling through third parties.


Technology

Why IGTV Is Still a Question Mark for Luxury Brands

Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.

Technology

Why IGTV Is Still a Question Mark for Luxury Brands

Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.


Beauty

Can Ferraris, A Private Jet and Four 20-Somethings Sell Fashion?

Kyra's 'Top Gear for fashion' shows are getting millennials to watch long-form content that's driving results for brand partners.

Beauty

Can Ferraris, A Private Jet and Four 20-Somethings Sell Fashion?

Kyra's 'Top Gear for fashion' shows are getting millennials to watch long-form content that's driving results for brand partners.


News & Analysis

H&M Backs AI-Powered Men’s E-tailer Thread

The London-based men’s personal styling service has raised a $22 million Series B round led by H&M’s venture arm.

News & Analysis

H&M Backs AI-Powered Men’s E-tailer Thread

The London-based men’s personal styling service has raised a $22 million Series B round led by H&M’s venture arm.


News & Analysis

Why Fashion’s Anti-Fur Movement Is Winning

Brands from Gucci to Michael Kors and DVF have recently stopped using fur, calculating that the goodwill generated with younger customers, and a reprieve from social media-amplified protests by animal-rights activists, is worth a few million dollars in lost sales.

News & Analysis

Why Fashion’s Anti-Fur Movement Is Winning

Brands from Gucci to Michael Kors and DVF have recently stopped using fur, calculating that the goodwill generated with younger customers, and a reprieve from social media-amplified protests by animal-rights activists, is worth a few million dollars in lost sales.