Hugo Boss
Hugo Boss is one of the leading fashion and lifestyle companies in the premium segment. Located in Metzingen, Germany, the company has two core brands: Hugo and Boss.


Proenza Schouler and the Investment Paradox
Young designers are encouraged to raise money to help fuel growth. But finding the right backer isn’t so easy.

Proenza Schouler and the Investment Paradox
Young designers are encouraged to raise money to help fuel growth. But finding the right backer isn’t so easy.

Hugo Boss Forecasts Sales, Earnings Accelerating
The company aims to stay more on top of trends and grow e-commerce services, leading them to expect accelerated sales and operating margins of 15 percent by 2022.

Hugo Boss Forecasts Sales, Earnings Accelerating
The company aims to stay more on top of trends and grow e-commerce services, leading them to expect accelerated sales and operating margins of 15 percent by 2022.

How Victoria's Secret Can Save Itself
Here’s what the frustratingly out-of-touch lingerie label needs to do to reverse its cultural — and commercial — decline.

How Victoria's Secret Can Save Itself
Here’s what the frustratingly out-of-touch lingerie label needs to do to reverse its cultural — and commercial — decline.

Hugo Boss Expects Strong Year End After Weather Dents Profits
The luxury fashion house fell short of analyst forecasts this quarter but expects a full recovery in sales to follow.

Hugo Boss Expects Strong Year End After Weather Dents Profits
The luxury fashion house fell short of analyst forecasts this quarter but expects a full recovery in sales to follow.

Announcing Hugo Boss, 7Diamonds, Mode PR, Edward Green and The Citizenry
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Announcing Hugo Boss, 7Diamonds, Mode PR, Edward Green and The Citizenry
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Alibaba and JD.com Battle for Luxury Goods Market
The Chinese e-commerce giants are taking their battle for relevance in the lucrative luxury-goods market to a new level, as they aim to crack e-commerce tie-ups with top brands that usually shun selling through third parties.

Alibaba and JD.com Battle for Luxury Goods Market
The Chinese e-commerce giants are taking their battle for relevance in the lucrative luxury-goods market to a new level, as they aim to crack e-commerce tie-ups with top brands that usually shun selling through third parties.

Why IGTV Is Still a Question Mark for Luxury Brands
Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.

Why IGTV Is Still a Question Mark for Luxury Brands
Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.

Can Ferraris, A Private Jet and Four 20-Somethings Sell Fashion?
Kyra's 'Top Gear for fashion' shows are getting millennials to watch long-form content that's driving results for brand partners.

Can Ferraris, A Private Jet and Four 20-Somethings Sell Fashion?
Kyra's 'Top Gear for fashion' shows are getting millennials to watch long-form content that's driving results for brand partners.

H&M Backs AI-Powered Men’s E-tailer Thread
The London-based men’s personal styling service has raised a $22 million Series B round led by H&M’s venture arm.

H&M Backs AI-Powered Men’s E-tailer Thread
The London-based men’s personal styling service has raised a $22 million Series B round led by H&M’s venture arm.

Why Fashion’s Anti-Fur Movement Is Winning
Brands from Gucci to Michael Kors and DVF have recently stopped using fur, calculating that the goodwill generated with younger customers, and a reprieve from social media-amplified protests by animal-rights activists, is worth a few million dollars in lost sales.

Why Fashion’s Anti-Fur Movement Is Winning
Brands from Gucci to Michael Kors and DVF have recently stopped using fur, calculating that the goodwill generated with younger customers, and a reprieve from social media-amplified protests by animal-rights activists, is worth a few million dollars in lost sales.