Huda Beauty

Is Mascara Losing Its Relevance?
Buzzy brands like Fenty Beauty, Kylie Cosmetics and Anastasia Beverly Hills don’t sell mascara — a sign it may be losing ground as a beauty staple.

Is Mascara Losing Its Relevance?
Buzzy brands like Fenty Beauty, Kylie Cosmetics and Anastasia Beverly Hills don’t sell mascara — a sign it may be losing ground as a beauty staple.

Investors: Beware the Beauty Bubble
Eager buyers are driving beauty and personal care valuations up, but industry insiders see risks.

Investors: Beware the Beauty Bubble
Eager buyers are driving beauty and personal care valuations up, but industry insiders see risks.

Inside Huda Kattan's Blog-to-Brand Beauty Empire
In our ongoing series on influential bloggers and the businesses they have built, BoF speaks with Huda Kattan, the Dubai-based founder of a global beauty empire, who has over 16 million followers on Instagram alone.

Inside Huda Kattan's Blog-to-Brand Beauty Empire
In our ongoing series on influential bloggers and the businesses they have built, BoF speaks with Huda Kattan, the Dubai-based founder of a global beauty empire, who has over 16 million followers on Instagram alone.