H&M Group
H&M, Kering Among Companies Piloting Science-Based Targets for Nature
The move to address businesses’ impact on nature is part of a new frontier of corporate environmental reporting.
H&M’s Mugler Collaboration Has People Queueing Around the Block
It is one of the few things apart from Christmas sales to guarantee overnight queues on the high street, and H&M’s latest designer collaboration — this time with luxury French fashion house Mugler — had people lined up around the block.
Why Some Designers Are Creating Their Own Dupes
Luxury brands used to hold their fast-fashion collaborations at arm’s length, but changing consumer attitudes and new financial incentives are changing the high-low game.
Tech Firms Keep Laying Off Workers. Is Fashion Next?
While job losses aren’t happening at the same pace as in Silicon Valley, retailers facing slowing demand and rising operating costs are starting to make cuts.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
Can Fashion Stop Greenwashing?
Big brands are changing the way they talk about sustainability following a regulatory crackdown in Europe. But exactly how companies should be required to substantiate their eco-marketing claims remains hotly debated.
How to Tap India’s $15 Billion Diwali Shopping Opportunity
Fashion players are increasing their investment in merchandise and campaigns pegged to India’s biggest holiday after two years of muted celebrations.
Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Where Fashion-Tech Investors Are Putting Their Money
Capital is flowing into technologies that make fashion commerce more nimble, more sustainable and more engaging to shoppers — and, of course, the metaverse.
Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion
Missguided, which went into administration and was bought in a fire sale this week, never quite established a unique style or signature product category that would differentiate it from bigger rivals like Boohoo, Asos or H&M.