Hermès
The BoF Brand Magic Index: Volume 2
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
The BoF Brand Magic Index: Volume 2
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
Why Luxury Brands Can’t Shake the Controversy Around Exotic Skins
Companies like Hermès, Kering and LVMH say they have spent millions to ensure they are sourcing crocodile and snakeskin leathers responsibly. But critics say incidents like the recent smuggling conviction of designer Nancy Gonzalez show loopholes persist despite tightening controls.
Why Luxury Brands Can’t Shake the Controversy Around Exotic Skins
Companies like Hermès, Kering and LVMH say they have spent millions to ensure they are sourcing crocodile and snakeskin leathers responsibly. But critics say incidents like the recent smuggling conviction of designer Nancy Gonzalez show loopholes persist despite tightening controls.
The Prada Exception: How the Trend-Setting Group Bucked Luxury’s Uneven Slowdown
This week, Prada and Miu Miu reported strong sales as LVMH slowed and Kering retreated sharply. In fashion’s so-called “quiet luxury” moment, consumers may care less about whether products have logos and more about what those logos stand for.
The Prada Exception: How the Trend-Setting Group Bucked Luxury’s Uneven Slowdown
This week, Prada and Miu Miu reported strong sales as LVMH slowed and Kering retreated sharply. In fashion’s so-called “quiet luxury” moment, consumers may care less about whether products have logos and more about what those logos stand for.
Hermès Defies Luxury Slowdown With Sales Jump in China
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.
Hermès Defies Luxury Slowdown With Sales Jump in China
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.
Kering, Prada and Hermès Fill in the Blanks on Luxury’s Slowdown
This week, more luxury brands will report first-quarter results, offering clues as to how broad and how deep the downturn is going to get.
Kering, Prada and Hermès Fill in the Blanks on Luxury’s Slowdown
This week, more luxury brands will report first-quarter results, offering clues as to how broad and how deep the downturn is going to get.
Why Salone del Mobile Is Irresistible for Luxury Brands
This week, designers, collectors and major fashion brands will flock to Milan’s design fair. Also, LVMH reports first-quarter sales.
Why Salone del Mobile Is Irresistible for Luxury Brands
This week, designers, collectors and major fashion brands will flock to Milan’s design fair. Also, LVMH reports first-quarter sales.
China Uncertainty Clouds Outlook for Luxury Sector
Investors are bracing for a steep slowdown in luxury sales when luxury companies report their first quarter results, reflecting lacklustre Chinese demand.
China Uncertainty Clouds Outlook for Luxury Sector
Investors are bracing for a steep slowdown in luxury sales when luxury companies report their first quarter results, reflecting lacklustre Chinese demand.
Hermès Takes on Rolex, Chanel With Sports Watch Aimed at Women
Watch revenues at the French leather goods powerhouse have surged since the launch of its H08 sports range in 2021. Now Hermès is hoping to keep up the momentum with a mechanical sports watch aimed at women called Cut.
Hermès Takes on Rolex, Chanel With Sports Watch Aimed at Women
Watch revenues at the French leather goods powerhouse have surged since the launch of its H08 sports range in 2021. Now Hermès is hoping to keep up the momentum with a mechanical sports watch aimed at women called Cut.
Who Gets to Buy a Birkin Bag?
Hermès’ elusive sales strategy is at the centre of a new legal challenge for the French luxury giant. BoF breaks down the practices under scrutiny and what the suit could mean for the fashion industry at large.
Who Gets to Buy a Birkin Bag?
Hermès’ elusive sales strategy is at the centre of a new legal challenge for the French luxury giant. BoF breaks down the practices under scrutiny and what the suit could mean for the fashion industry at large.
Hermès Faces Class Action Suit Over Birkin Sales Practices
The brand is being accused of unlawful ‘tying’ for allegedly requiring shoppers to buy ancillary items from other product categories before they were allowed to purchase the brand’s sought-after Birkin bags.
Hermès Faces Class Action Suit Over Birkin Sales Practices
The brand is being accused of unlawful ‘tying’ for allegedly requiring shoppers to buy ancillary items from other product categories before they were allowed to purchase the brand’s sought-after Birkin bags.