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Harrods

Harrods
Technology

In-Store Tech, Sales Driver or Hype?

Fashion retailers are increasingly integrating slick interactive technology into their physical flagships. But is all this in-store technology actually making the tills ring or merely providing opportunities for short-term PR?


News & Analysis

Pradasphere Lands at Harrods, Bringing Miuccia Prada’s 'Obsessions' to Life

This month, London department store Harrods will host a celebration of the iconoclastic Italian brand Prada, comprised of window displays, a pop-up store, an exhibition and a cafe.


Global Markets

Forget Fashion Week, It’s Golden Week

As the last of the main four fashion weeks comes to a close, BoF turns its attention to Golden Week, a Chinese national holiday, currently in full swing, that has quickly become one of the most lucrative weeks of the year for European luxury retailers.


News & Analysis

Harrods Seeks All Things for All People in Store Revamp

LONDON, United Kingdom — Anne Long hasn't set foot inside Harrods in years, and the self-proclaimed shopaholic from west London doesn't miss it at


News & Analysis

Americans Exit Harrods Top 10 as Chinese Flock to London Store

LONDON, United Kingdom — The days of Americans being the biggest overseas shoppers at London's Harrods store are over.



News & Analysis

Looking Back at Dior’s Mega-Sized Harrods Pop-Up

Last month, Harrods and Dior celebrated sixty years of joint history with a mega-sized promotion of unprecedented scale. Now that the dust has settled, BoF takes a closer look at the results of the retail extravaganza.


News & Analysis

CEO Talk | Marigay McKee, Fashion and Beauty Director, Harrods

LONDON, United Kingdom — Later this month, Luxury Briefing will hold its 14th Luxury Briefing Conference, an annual gathering of the industry's great