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Latest News & Analysis
Media
How Publishers Are Supersizing the Holiday Gift Guide
For years, media brands have made an annual event out of their holiday gift guides. Now, they're using that influence to sell stuff through dedicated online shops, retail pop-ups, exclusive products and branded merch.
Media
Harper’s Bazaar Is Launching Paid Content for Brides
Hearst is trying to convince readers to pay for content by tapping into the subjects they’re most passionate about. Is the wedding market a good fit for this membership model?