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H&M Hennes & Mauritz

Marketing

The Fashion Establishment Nervously Asks: Who's Next?

This week, everyone will be talking about the steady stream of high-level fashion resignations, a Pride month like no other and retail's shrinking store footprint. Get your BoF Professional Cheat Sheet.


Sustainability

Will Fashion Ever Be Good for the World? Its Future May Depend on It.

The Covid-19 pandemic has put financial pressure on businesses, threatening their sustainability agendas. But aligning profit and purpose, and fulfilling responsibilities to the planet and communities of people beyond shareholders may matter more than ever to long-term success.


Sustainability

Fashion's Sustainability Goals Threatened By the Crisis

In the midst of the pandemic, brands are continuing to make big, long-term commitments to environmental and social goals, but with money tight, progress is likely to be fraught.


Retail

Fashion Executives Braced for Pain, But Optimistic Long-Term, Says BoF Survey

Senior industry managers have a nearly unanimously bleak outlook on how the Covid-19 pandemic will affect business performance, but long-term most are optimistic their companies will rebound, according to a survey conducted by The Business of Fashion.


Retail

H&M Group Reports Dramatic Sales Decline in China as It Closes More Stores in Europe

The fast fashion giant is grappling with a significant business slowdown in China and has temporarily shuttered stores in Italy, France and Spain, as governments act to contain the spread of Covid-19.


Workplace & Talent

Cos Undergoes Executive Shake-Up

The head of H&M group’s second-biggest brand and two other senior executives are exiting in a challenging market.


Sustainability

These Designers Want to Fight Climate Change. Just Don't Call Them 'Sustainable'

Indie labels like Collina Strada and VIN + OMI are among a growing breed of eco-conscious fashion brands fed up with the way the conversation around sustainability has been co-opted and diluted by billion-dollar retailers.


Retail

H&M to Test Selling External Brands in Strategy Shift

The move is a significant strategy shift and possible step toward competing directly with multi-brand online retailers such as Zalando and Asos.


News & Analysis

H&M Halts Leather Purchases from Brazil Due to Amazon Wildfires

Fears have been growing in Brazil that companies would step back from the country amid adverse publicity and the prospect of international sanctions.


News & Analysis

Case Study | Inside H&M’s $4 Billion Inventory Challenge

After years of sluggish growth and shrinking profits, the fast-fashion giant's stock levels have ballooned into a $4 billion problem — a powerful reflection of the challenges facing the company, and the fashion sector at large.