Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.
François-Henri Pinault, Virgil Abloh, Kalpona Akter and Yara Shahidi Cover the #BoF500 Print Edition
For the sixth annual BoF 500, celebrating the people shaping the global fashion industry, we focused our lens on change agents: the pioneers, disruptors, innovators and activists who are addressing fashion's most critical issues head on.
Relaunching Linea Rossa Is the Smartest Thing Prada Has Done in a While
Prada co-CEO Patrizio Bertelli speaks exclusively to BoF about the relaunch of the sportif line. The move is all but sure to resonate with fans, but a full recovery is far from guaranteed.
Can a Festival Help Zalando Build a Memorable Brand?
The former trade show-turned streetwear festival Bread & Butter is part of the German fashion e-commerce behemoth’s attempt to develop a more emotional connection with consumers.
Hood by Air's Shayne Oliver Collaborates with Colmar
With his brand still on hiatus, the designer has entered a three-season partnership with Colmar, launching on September 18.
The Challenging, Emotional Remaking of J.Crew
Over the past 15 months, chief executive Jim Brett has lowered prices, added labels, expanded sizes and tried to move beyond the polarising legacy of the brand’s recent past. Will his master plan work?
The Real World of Crazy Rich Asians
The rare Hollywood film with a largely Asian cast signals a major step forward for representation, but does it tell us anything about Asia’s ultra luxury market? BoF investigates.
How to Sell to Rich Kids
High-spending Gen-Z consumers are increasingly important to luxury retailers.
Nike, Adidas and Uniqlo Face Off at the US Open
This week, everyone will be talking about what Serena Williams and Roger Federer are wearing on and off the court at the US Open, the health of shopping malls and the stores inside them. Read our BoF Professional Cheat Sheet.
Fashion GPS Founder's Fashion-Tech Journey
Eddie Mullon turned a side project into a business that revolutionised fashion PR. Now, he’s giving back to his native Malawi.
Farfetch Files for IPO, Testing Investors' Appetite for Luxury
Farfetch's soaring sales could make for one of the fashion world's biggest public listings in years, though the London-based marketplace has yet to show it can sell luxury apparel online and turn a profit.