Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


Longchamp to Invest in China to Revive Sales
By next year, its chief executive said the company aims to outperform growth in the broader luxury industry by increasing its presence in China.

Farfetch Surpasses $8 Billion Valuation in Early Trading
Farfetch is getting a warm reception on Wall Street, where its shares shot up more than 42 percent on Friday morning.

How Sportswear Brand Fila Is Rebooting Itself
Fila, whose clunky '90s sneakers has been making a comeback, is attempting to shake its image as a bargain-bin sportswear label with a show at Milan Fashion Week.

Ahead of IPO, Farfetch Pushes Into Modest Dressing
The London-based marketplace is entering a global partnership with modest luxury retailer The Modist.

Diesel Campaign Takes Stand on Bullying
The brand has recruited some of the world’s most polarising celebrities, from Nicki Minaj to Gucci Mane, to front a new campaign bringing cyber-bullying issues to light.

Marco Bizzarri, Jessica Liu, Xiao Xue, Gildo Zegna and Chen Xiaodong to Headline BoF China Summit
Following the success of last year’s inaugural event, the BoF China Summit is back to spark debate among global executives, Chinese fashion industry leaders and our China-based community during Shanghai Fashion Week.

Models & Photographers: Inside the New York Times Investigation
The paper’s Jacob Bernstein, Vanessa Friedman and Matthew Schneier tell BoF about their months-long probe into the sexual misconduct allegations against Mario Testino and Bruce Weber.

Riccardo Tisci’s #NewEra Burberry: What to Expect
Sources close to Burberry say the designer’s Monday debut is likely to underscore the British megabrand’s true luxury ambitions far more than his streetwear-inflected social media teasers, reflecting a strategy rooted in both newness and upscaling.

Drive Episode 3: Bobby Kim on Building Commerce with Community
In episode three of Drive, delivered by DHL, Bobby Kim, the entrepreneur who spearheaded the community-meets-commerce model with his early streetwear sensation, The Hundreds, discusses why the essence of branding is saying “no”.

Virgil Abloh: ‘I Am Not a Designer’
The Off-White founder and Wizard of Oz fan isn’t just making clothes. He’s blazing his own Yellow Brick Road from nowheresville to the Emerald City of Paris and reprogramming Louis Vuitton in the process.