Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


Why Fashion’s Anti-Fur Movement Is Winning
Brands from Gucci to Michael Kors and DVF have recently stopped using fur, calculating that the goodwill generated with younger customers, and a reprieve from social media-amplified protests by animal-rights activists, is worth a few million dollars in lost sales.

The Curious Case of Coty’s #OldEra Burberry Fragrance
Coty’s first launch for Burberry is a throwback to the British megabrand’s former incarnation under Christopher Bailey, jarring with the vision of new designer Riccardo Tisci.

Why Star Designers (Typically) Don’t Get Their Own Labels
Launching a Nicolas Ghesquière or Hedi Slimane brand is risky business, even for a major conglomerate, due to high capital expenditure requirements and the quandary of trademark ownership.

LVMH Shares Slide as China Concerns Linger
Concerns over an ebbing in demand for branded goods have hit luxury stocks in recent days, as a trade war between Beijing and Washington simmers.

Men's Media Courts the Streetwear Crowd
Can publications keep up with a community that increasingly lives on forums and social media?

LVMH Third Quarter Sales Boosted by Fashion and Leather Goods
The results offer an encouraging sign for a luxury goods sector gripped by fears of a slowdown in China.

Fashion Designers Boldly Embrace Their Chinese Heritage
In the past, cultural identity took a backseat to vocational aspirations. Not so for the new generation of designers of Chinese descent.

Shanghai Fashion Week's Bid for Global Relevance
This week, everyone will be talking about Shanghai Fashion Week, Burberry's new fragrance, LVMH's Les Journées Particulières and the latest wave of pop-up stores. Read our BoF Professional Cheat Sheet.

The $900 Million ‘Old Céline’ Opportunity
Who is best positioned to dress the affluent follower of Phoebe Philo’s chic and unfussy Celine in the wake of Hedi Slimane’s wholesale reinvention of the LVMH-owned house?

Top 10 Shows of the Season
This season’s best shows were impeccably crafted and sometimes engaged with the wider political zeitgeist.