Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


Why IGTV Is Still a Question Mark for Luxury Brands
Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.

Instagram Killed the Fashion Magazine. What Happens Now?
The photo- and video-sharing app has replaced print magazines as the primary way people discover fashion, becoming the foundation on which the industry has built everything from new labels to a $1.6 billion influencer economy. But change is coming.

Why Kering Is Buying Back Its Shares
The French luxury conglomerate plans to buy back up to 1 percent of its share capital over a 12-month period.

How Cardi B Makes Fashion Moves
The rapper tells BoF about her fashion strategy and why she chose to partner with white-hot Fashion Nova for her first clothing line.

Why Chanel Is Raising Prices On Its Most Popular Bags
This week, everyone will be talking about Chanel's global price hike, Tapestry's take on the US-China trade war and Cardi B's collection for Fashion Nova. Read our BoF Professional Cheat Sheet.

What Net-a-Porter’s Alibaba Deal Says About the Luxury E-Commerce Opportunity in China
Global fashion players are increasingly aligning themselves with dominant Chinese technology platforms, which are consolidating their power over the country’s online luxury market.

The Secrets to Selfridges’ Success
Selfridges is one of the world’s most effective luxury retailers. But is its £300 million bet on brick-and-mortar enough to stay ahead in a digital world?

For Prada, Success in the Bag
After a few tough years, Prada’s moves to revitalise its handbag offering are paying off, notes Luca Solca.

China’s Economic Woes Begin to Bite Luxury Players
Fears over China’s slowing economic growth and grey market crackdown have sent luxury stocks tumbling, a 21-year-old vlogger was detained for a livestream, and Crazy Rich Asians is scheduled for nationwide release. Read China Decoded to make sense of the market.

Kering Shares Jump, Buoying Luxury Peers With Bullish China View
Shares in luxury group, which had been particularly hit in the past three months over worries Gucci was running out of steam, were up 8.2 percent.