Skip to main content

Gucci

Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.

Gucci
Luxury

Sabato de Sarno Exits Gucci

The creative director is leaving after two years at the brand, whose pivot to more universal styling and an emphasis on iconic wardrobe pieces has struggled to gain traction in a tough market for luxury.

Luxury

Sabato de Sarno Exits Gucci

The creative director is leaving after two years at the brand, whose pivot to more universal styling and an emphasis on iconic wardrobe pieces has struggled to gain traction in a tough market for luxury.


Luxury

Executive Memo | Luxury Has a Pricing Problem. What Now?

Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.

Luxury

Executive Memo | Luxury Has a Pricing Problem. What Now?

Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.


Luxury

Kering Pounded by Luxury Slowdown, Warns on Profit

Sales at the French group fell 16 percent in the third quarter as a market-wide downturn hit hard. At flagship brand Gucci, where revenue fell 25 percent, management is exploring store closures while betting on a revamped handbag programme to jump start demand.

Luxury

Kering Pounded by Luxury Slowdown, Warns on Profit

Sales at the French group fell 16 percent in the third quarter as a market-wide downturn hit hard. At flagship brand Gucci, where revenue fell 25 percent, management is exploring store closures while betting on a revamped handbag programme to jump start demand.


Luxury

Gucci’s Marketing and Communications Shakeup Continues

Chief brand officer Alessio Vannetti is the latest to leave the Italian mega-label. With sales under pressure, the brand is restructuring its operations under a new CEO.

Luxury

Gucci’s Marketing and Communications Shakeup Continues

Chief brand officer Alessio Vannetti is the latest to leave the Italian mega-label. With sales under pressure, the brand is restructuring its operations under a new CEO.


Luxury

Gucci Names Stefano Cantino Its New CEO

The Italian executive, a veteran of Prada and Louis Vuitton, is replacing CEO Jean-François Palus as Kering’s flagship brand struggles to reignite consumer demand.

Luxury

Gucci Names Stefano Cantino Its New CEO

The Italian executive, a veteran of Prada and Louis Vuitton, is replacing CEO Jean-François Palus as Kering’s flagship brand struggles to reignite consumer demand.


Fashion Week

Is This the End of Fashion History? Not So Fast

The Milan collections took endless trips down memory lane, but the likes of Francesco Risso’s Marni and Simone Bellotti’s Bally delivered originality, reports Angelo Flaccavento.

Fashion Week

Is This the End of Fashion History? Not So Fast

The Milan collections took endless trips down memory lane, but the likes of Francesco Risso’s Marni and Simone Bellotti’s Bally delivered originality, reports Angelo Flaccavento.


Fashion Week

What Does Pressure Look Like in Milan?

Gucci’s Sabato De Sarno and Moschino’s Adrian Appiolaza are both weighed by legacy. But life is much easier for one of them, writes Tim Blanks.

Fashion Week

What Does Pressure Look Like in Milan?

Gucci’s Sabato De Sarno and Moschino’s Adrian Appiolaza are both weighed by legacy. But life is much easier for one of them, writes Tim Blanks.


Partner Content

How to Work With Creators and Their Communities on TikTok

As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.

Partner Content

How to Work With Creators and Their Communities on TikTok

As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.


Fashion Week

This Week: Burberry, Gucci and the Federal Reserve Could Surprise Us

Two struggling luxury brands will show their latest collections, while the US central bank is expected to make a long-anticipated cut to interest rates.

Fashion Week

This Week: Burberry, Gucci and the Federal Reserve Could Surprise Us

Two struggling luxury brands will show their latest collections, while the US central bank is expected to make a long-anticipated cut to interest rates.


Luxury

Kering Weakened as Gucci Sales Fall 20%

The French group’s sales fell 11 percent as its Saint Laurent and Balenciaga units also continued to suffer, underscoring the gap with key rivals in an increasingly cut-throat luxury market.

Luxury

Kering Weakened as Gucci Sales Fall 20%

The French group’s sales fell 11 percent as its Saint Laurent and Balenciaga units also continued to suffer, underscoring the gap with key rivals in an increasingly cut-throat luxury market.