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Gucci

Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.

Gucci
Sustainability

Patagonia’s Circular Economy Strategy

Patagonia CEO Rose Marcario explains the company's environmentally-responsible business model as it wins an award at the World Economic Forum in Davos.


Marketing

How Co Mastered the Four Ps

Fledgling fashion brand Co used product, price, place and promotion to cut through the noise in a discount-driven, digital-first era.


News & Analysis

Is Marijuana the Luxury Industry’s Next Big Opportunity?

As support for federal legalisation of marijuana in the US grows, so too are efforts to transform cannabis — and the accessories associated with it — into a high-end product.


News & Analysis

Report: Louis Vuitton's Natacha Ramsay-Levi to Take Lead at Chloé

Chloé's current creative director, Clare Waight Keller has decided not to renew her contract, which ends in March, sources said.


News & Analysis

Best of BoF 2016 | Pictures of the Year

To round off the year, we revisit the articles that sparked the most debate, yielded the biggest insights, and got the fashion industry talking in 2016. Today, we highlight some of the most memorable images.


News & Analysis

The Best of BoF 2016 | Top 10 Videos

From rare in-depth interviews with industry icons Yohji Yamomto and John Galliano, to talks with pop-culture figures will.i.am and Joan Smalls, in 2016 BoF captured the people shaping the global fashion industry on film.


Luxury

Fashion's Top 10 Newsmakers of 2016

BoF breaks down the people behind the biggest fashion stories of the year.


Fashion Week

What’s the Future of Men’s Fashion Weeks?

As more and more brands integrate their men’s and women’s shows, the industry needs a more fluid approach to fashion week.


News & Analysis

Why Puma is Key for Kering to Move Forward

Puma has delivered disappointing results in the near-decade since Kering acquired it, fuelling rumours of a sale — but there could be light at the end of the tunnel, argues Luca Solca.


News & Analysis

Future VOICES Connects 10 Emerging Talents with Industry Elite

The winners of BoF and Topshop’s Future VOICES competition mingled with fashion industry leaders and pushed for technological innovation, greater inclusivity and other vectors of change.