Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


Patagonia’s Circular Economy Strategy
Patagonia CEO Rose Marcario explains the company's environmentally-responsible business model as it wins an award at the World Economic Forum in Davos.

How Co Mastered the Four Ps
Fledgling fashion brand Co used product, price, place and promotion to cut through the noise in a discount-driven, digital-first era.

Is Marijuana the Luxury Industry’s Next Big Opportunity?
As support for federal legalisation of marijuana in the US grows, so too are efforts to transform cannabis — and the accessories associated with it — into a high-end product.

Report: Louis Vuitton's Natacha Ramsay-Levi to Take Lead at Chloé
Chloé's current creative director, Clare Waight Keller has decided not to renew her contract, which ends in March, sources said.

Best of BoF 2016 | Pictures of the Year
To round off the year, we revisit the articles that sparked the most debate, yielded the biggest insights, and got the fashion industry talking in 2016. Today, we highlight some of the most memorable images.

The Best of BoF 2016 | Top 10 Videos
From rare in-depth interviews with industry icons Yohji Yamomto and John Galliano, to talks with pop-culture figures will.i.am and Joan Smalls, in 2016 BoF captured the people shaping the global fashion industry on film.

Fashion's Top 10 Newsmakers of 2016
BoF breaks down the people behind the biggest fashion stories of the year.

What’s the Future of Men’s Fashion Weeks?
As more and more brands integrate their men’s and women’s shows, the industry needs a more fluid approach to fashion week.

Why Puma is Key for Kering to Move Forward
Puma has delivered disappointing results in the near-decade since Kering acquired it, fuelling rumours of a sale — but there could be light at the end of the tunnel, argues Luca Solca.

Future VOICES Connects 10 Emerging Talents with Industry Elite
The winners of BoF and Topshop’s Future VOICES competition mingled with fashion industry leaders and pushed for technological innovation, greater inclusivity and other vectors of change.