Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


How Will Farfetch Make the Mother of All Fashion-Tech Exits?
With the launch of an ambitious 'operating system' and brand-building guidance from Natalie Massenet, Farfetch is planning to go public. What will it take?

Is Luxury Outerwear the Next ‘It’ Category?
In recent seasons, luxury outerwear has become a strong status symbol — and sales driver.

A Web of Perverse Enchantment at Gucci
Alessandro Michele’s signal achievement is this: predictability doesn’t obviate pleasurability. In fact, part of the pleasure of a Gucci show is watching the way he warps the by-now familiar tropes.

Luxury’s Generation Gap
Millennials and Gen-Z will account for 45 percent of the luxury market by 2025, but their values and spending habits are at odds with the business models of many traditional brands.

The Business of Cruise: Go Big or Go Home
While some smaller labels are abandoning Cruise shows altogether, luxury megabrands continue to pour up to $10 million into elaborate spectacles. Is it worth the investment?


Get Down at Valentino
Pierpaolo Piccioli’s latest Cruise collection was informed by the hip-hop culture of late-1970s New York, but it was his own masterful sampling ability that kept it fresh.

BoF Exclusive | Giles Deacon on the Inspiration and Couture Craft Behind Pippa Middleton's Wedding Dress
The high-profile commission follows Deacon’s shift from ready-to-wear to couture 18 months ago. Here, he tells Tim Blanks about the joy in making ‘extraordinary, original, different things.’

Op-Ed | Burberry Needs a Creative Cure
While Burberry reported it generated cash of $897.6 million for the year ended March 31, there is little to console investors elsewhere in the business as it still has a mountain to climb to make itself a millennial must-have.

Burberry Profit Falls 21 Percent Ahead of New CEO Arrival
The company reported its full year pre-tax profit dropped to $599 million, on an underlying basis, underscoring the challenge that faces Marco Gobbetti when he becomes CEO in July.