Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


Saint Laurent Launches on JD.com Luxury Platform, Toplife
The French brand has joined Rimowa, Emporio Armani and La Perla on the online luxury channel targeting China’s affluent consumers.

The New Fundamentals of Manufacturing
Agility has never been more critical to success in the fashion industry. BoF breaks down how brands big and small are streamlining their supply chains.

Men’s Fashion Month: The Names to Know
An exodus of major fashion houses from the official calendar means the next month of menswear shows will provide an opportunity for lesser-known designers to shine. BoF spotlights the season’s can’t-ignore talents.

Coach's Victor Luis on Brand Building for the Future
The chief executive of newly formed ‘modern luxury’ group Tapestry Inc speaks to BoF about competing in an uncertain world, the enduring power of brands and the challenges of managing off-price channels.

Marco Bizzarri on How Gucci's Company Culture Fuels Business Success
The Gucci chief executive talks to BoF about how a culture of purpose and new ways of working underpin the brand’s impressive turnaround.

How Ryan Seacrest Went From American Idol to Selling $50 Million Worth of Menswear a Year
The mega entertainer is parlaying his on-camera success into a lifestyle empire that already includes a popular fashion brand. His next challenge? Getting ‘regular’ guys to buy into beauty.

10 Trends That Will Define the Fashion Agenda in 2018
In the new year, new patterns will shape the global fashion industry, from the assertion of Asian players to a globalisation reboot, reveals BoF and McKinsey & Company's in-depth report, The State of Fashion 2018.

Fashion in 2018 | 04. Getting Personal
As personalisation emerges as the number one trend in 2018, brands will value data even more to tailor recommendations, engage influencers and customised experiences.

With Phoebe Philo Leaving Céline, What's Next?
The news of Philo's exit follows BoF’s October 2017 report that first revealed the creative director was set to depart the LVMH brand.

For Fashion Jewellers, Heightened Exposure Brings New Challenges
As fine jewellery continues to move in a more fashion-focused, trend-based direction, fledgling brands face fresh challenges.