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Gucci

Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.

Gucci
Beauty

L'Oréal Wins Valentino Perfume and Beauty Licence

The deal enhances the French beauty firm's perfume business by winning a licence previously held by Puig.


Technology

Decoding LVMH’s Digital Strategy

The world’s largest luxury group is finally focused on digital. Does it need to think bigger?


Luxury

Luxury Rental Site Villageluxe Raises $2 Million in Seed Funding

The Airbnb of luxury fashion has secured $2 million which will be used invest in new technologies to scale the platform and expand internationally.


Luxury

Fashion and Sport Brands Clash in Luxury Sneakers Race

Gucci, Prada and Balenciaga are increasingly looking to sneakers for growth, putting them in direct competition with sportswear giants like Nike and Adidas.


Luxury

Balenciaga is Kering's Fastest Growing Brand

Men and young millennial shoppers are main drivers of a sales explosion at Balenciaga.


Beauty

Can Revamped Beauty Floors Save Department Stores?

Saks Fifth Avenue is the latest department store chain to put the beauty counter at the centre of its survival strategy.


Luxury

Why Rappers Are Fashion’s New Royalty

After years of avoiding associations with hip-hop, the fashion industry has woken up to the marketing power of America’s greatest cultural export.


China

Cashing In on Asia’s Red Carpet Economy

As the Cannes Film Festival winds down, BoF investigates the increasingly lucrative business of dressing Asian celebrities.


News & Analysis

You Can’t Smell the Internet

The olfactory nature of fragrance makes it challenging to sell online, so how are perfume brands tapping the digital opportunity?


Luxury

Burberry’s New Strategy Takes Shape

Chief executive Marco Gobbetti revealed early indicators of how Burberry’s new strategy is taking shape, as sales growth continues to lag behind competitors.