Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


L'Oréal Wins Valentino Perfume and Beauty Licence
The deal enhances the French beauty firm's perfume business by winning a licence previously held by Puig.

Decoding LVMH’s Digital Strategy
The world’s largest luxury group is finally focused on digital. Does it need to think bigger?

Luxury Rental Site Villageluxe Raises $2 Million in Seed Funding
The Airbnb of luxury fashion has secured $2 million which will be used invest in new technologies to scale the platform and expand internationally.

Fashion and Sport Brands Clash in Luxury Sneakers Race
Gucci, Prada and Balenciaga are increasingly looking to sneakers for growth, putting them in direct competition with sportswear giants like Nike and Adidas.

Balenciaga is Kering's Fastest Growing Brand
Men and young millennial shoppers are main drivers of a sales explosion at Balenciaga.

Can Revamped Beauty Floors Save Department Stores?
Saks Fifth Avenue is the latest department store chain to put the beauty counter at the centre of its survival strategy.

Why Rappers Are Fashion’s New Royalty
After years of avoiding associations with hip-hop, the fashion industry has woken up to the marketing power of America’s greatest cultural export.

Cashing In on Asia’s Red Carpet Economy
As the Cannes Film Festival winds down, BoF investigates the increasingly lucrative business of dressing Asian celebrities.

You Can’t Smell the Internet
The olfactory nature of fragrance makes it challenging to sell online, so how are perfume brands tapping the digital opportunity?

Burberry’s New Strategy Takes Shape
Chief executive Marco Gobbetti revealed early indicators of how Burberry’s new strategy is taking shape, as sales growth continues to lag behind competitors.