goop
News & Analysis
Community Is Core to Next-Gen Brands
A crop of emerging brands are bucking industry trends by doing more than just selling to customers — they’re developing fandoms.
Technology
Why Are Goop and Airbnb Teaming Up with Condé Nast and Hearst?
In the last week, two very different digital brands have announced partnerships with traditional media giants that will land them on newsstands with printed magazines. Why?
Retail
News Bites | Serena Rees' New Label, Goop to Pop-Up at Nordstrom
In today's News Bites, Agent Provocateur co-founder Serena Rees announces her new gender-fluid fashion brand, Les Girls Les Boys, and Goop's pop-up stores head to Nordstrom.
News & Analysis
Gwyneth Paltrow’s Contextual Commerce Play
Actress-turned-lifestyle guru Gwyneth Paltrow talks to BoF about her strategy for Goop.