What Happened to Wearables?
The once-hyped wearable tech market has struggled to find its footing. What worked, what didn’t and what’s next?
What Happened to Wearables?
The once-hyped wearable tech market has struggled to find its footing. What worked, what didn’t and what’s next?
Vogue Partners With Google to Create Virtual Reality Video Series
The project takes viewers inside the closets of models including Kendall Jenner and Cindy Crawford.
Vogue Partners With Google to Create Virtual Reality Video Series
The project takes viewers inside the closets of models including Kendall Jenner and Cindy Crawford.
Op-Ed | Trend Forecasting Is Becoming Less Art, More Science
Learning to analyse digital demand signals is the key to staying on trend, argues Yarden Horwitz, one of the 10 winners of BoF's Future VOICES Challenge.
Op-Ed | Trend Forecasting Is Becoming Less Art, More Science
Learning to analyse digital demand signals is the key to staying on trend, argues Yarden Horwitz, one of the 10 winners of BoF's Future VOICES Challenge.
Bits & Bytes | Fashion Brands Abandon Snapchat, Factories of the Future
This week, Snapchat loses out as fashion turns to Instagram Stories, and how 3D printing will power the factories of the future.
Bits & Bytes | Fashion Brands Abandon Snapchat, Factories of the Future
This week, Snapchat loses out as fashion turns to Instagram Stories, and how 3D printing will power the factories of the future.
Why Is Google Digitising the World's Fashion Archives?
For years, Google has been digitising the world’s museums, making cultural artefacts accessible in extraordinary detail to millions of internet users. Now it’s turning to fashion.
Why Is Google Digitising the World's Fashion Archives?
For years, Google has been digitising the world’s museums, making cultural artefacts accessible in extraordinary detail to millions of internet users. Now it’s turning to fashion.
How Google Ads Drive Sales, In-Home Delivery to Revolutionise E-Commerce?
This week, Google’s expanding array of ad formats is a prime driver of profits, while smart-lock maker August tries to jumpstart the e-commerce industry with a unique home-delivery model.
How Google Ads Drive Sales, In-Home Delivery to Revolutionise E-Commerce?
This week, Google’s expanding array of ad formats is a prime driver of profits, while smart-lock maker August tries to jumpstart the e-commerce industry with a unique home-delivery model.
Google Targets Pinterest, Are Innovation Labs A Necessity?
This week, Google's new "Style Ideas" feature challenges Pinterest's search ambitions, while innovation labs could be crucial in today's tough retail environment.
Google Targets Pinterest, Are Innovation Labs A Necessity?
This week, Google's new "Style Ideas" feature challenges Pinterest's search ambitions, while innovation labs could be crucial in today's tough retail environment.
Google Searches Seen as Luxury Investors' Must-Have Tool in Fashion
Google searches are the new essential tool for luxury investors looking to decipher what's beyond the latest line of Prada purses and Birkin bags.
Google Searches Seen as Luxury Investors' Must-Have Tool in Fashion
Google searches are the new essential tool for luxury investors looking to decipher what's beyond the latest line of Prada purses and Birkin bags.
Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?
Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.
Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?
Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.
For Fashion Brands Flocking to SXSW, What’s the ROI?
Fashion and style brands staged a flurry of activations at this year’s South by Southwest Interactive, but breaking through the clutter of competing messages is increasingly challenging.
For Fashion Brands Flocking to SXSW, What’s the ROI?
Fashion and style brands staged a flurry of activations at this year’s South by Southwest Interactive, but breaking through the clutter of competing messages is increasingly challenging.