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Fashion Week

Jennifer Lopez Wearing Versace's Jungle Dress Was Marketing Gold

The Italian luxury label resurrected the iconic 'jungle' dress worn by Jennifer Lopez two decades ago in a show that did double duty as a promo for Google products.

Fashion Week

Jennifer Lopez Wearing Versace's Jungle Dress Was Marketing Gold

The Italian luxury label resurrected the iconic 'jungle' dress worn by Jennifer Lopez two decades ago in a show that did double duty as a promo for Google products.


Sustainability

Stella McCartney and Google Have a Plan to Fix Fashion’s Environmental Data Gap

The tech giant and eco-luxury brand plan to track the environmental impact of cotton and viscose, two of the most commonly used fibres in clothing. Their goal: create a tool that can quantify even the most obscure links in the fashion supply chain

Sustainability

Stella McCartney and Google Have a Plan to Fix Fashion’s Environmental Data Gap

The tech giant and eco-luxury brand plan to track the environmental impact of cotton and viscose, two of the most commonly used fibres in clothing. Their goal: create a tool that can quantify even the most obscure links in the fashion supply chain


Retail

Google Unveils Slew of New Digital Ad Formats in Amazon Battle

The tech giant's giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service.

Retail

Google Unveils Slew of New Digital Ad Formats in Amazon Battle

The tech giant's giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service.


Marketing

Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag

Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.

Marketing

Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag

Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.


China

JD.com Launches Store on Google Shopping Site

The Chinese e-commerce giant has launched store Joybuy on Google Express, which marks the latest development as the companies aim to take on respective rivals Alibaba and Amazon.

China

JD.com Launches Store on Google Shopping Site

The Chinese e-commerce giant has launched store Joybuy on Google Express, which marks the latest development as the companies aim to take on respective rivals Alibaba and Amazon.


Technology

The BoF Podcast: Futurist Lucie Greene on Big Tech Versus the State

The futurist author and columnist unpacks tech giants' powerful influence over day-to-day life and public policy, making a case for deeper consideration of the ideology that underpins this culture of innovation and disruption.

Technology

The BoF Podcast: Futurist Lucie Greene on Big Tech Versus the State

The futurist author and columnist unpacks tech giants' powerful influence over day-to-day life and public policy, making a case for deeper consideration of the ideology that underpins this culture of innovation and disruption.


News & Analysis

Google, Salesforce Invest in UK Payments Start-Up GoCardless

Founded in 2011, the start-up lets businesses set up recurring bank payments from customers online, rather than relying on a debit or credit card.

News & Analysis

Google, Salesforce Invest in UK Payments Start-Up GoCardless

Founded in 2011, the start-up lets businesses set up recurring bank payments from customers online, rather than relying on a debit or credit card.


Marketing

Good Times Keep Rolling for Facebook and Google's Ad Businesses

Concerns over privacy and regulation aren’t hurting Facebook and Google's multibillion dollar advertising businesses.

Marketing

Good Times Keep Rolling for Facebook and Google's Ad Businesses

Concerns over privacy and regulation aren’t hurting Facebook and Google's multibillion dollar advertising businesses.


Technology

Google Spends $40 Million on Watch Tech to Fight Apple

The Alphabet Inc. unit agreed to acquire Fossil Group intellectual property in a bid to boost the search giant’s nascent efforts in the category.

Technology

Google Spends $40 Million on Watch Tech to Fight Apple

The Alphabet Inc. unit agreed to acquire Fossil Group intellectual property in a bid to boost the search giant’s nascent efforts in the category.


News & Analysis

JD Turns to Google, Walmart to Build Global E-Commerce Empire

Richard Liu has his eyes on the affluent consumers of Europe and the U.S. as he makes substantial investments in the infrastructure needed to supply millions of customers around the world.

News & Analysis

JD Turns to Google, Walmart to Build Global E-Commerce Empire

Richard Liu has his eyes on the affluent consumers of Europe and the U.S. as he makes substantial investments in the infrastructure needed to supply millions of customers around the world.