The Big Money in AI Might Be for Marketing
A number of new AI features from big tech players like Google and TikTok are aimed squarely at marketers willing to spend on tools that make it easier to create ads that grab shoppers’ attention.
The Big Money in AI Might Be for Marketing
A number of new AI features from big tech players like Google and TikTok are aimed squarely at marketers willing to spend on tools that make it easier to create ads that grab shoppers’ attention.
How Google Is Making It Easier to Find Dupes
Users searching for in-demand beauty products on Google will now find a link to product dupes at the top of the page — the latest sign that the dupe craze is picking up steam.
How Google Is Making It Easier to Find Dupes
Users searching for in-demand beauty products on Google will now find a link to product dupes at the top of the page — the latest sign that the dupe craze is picking up steam.
Google Is Rolling Out New Generative-AI Shopping Features for the Holidays
The search and advertising giant on Thursday announced three new tools aimed at assisting online shoppers with their purchases.
Google Is Rolling Out New Generative-AI Shopping Features for the Holidays
The search and advertising giant on Thursday announced three new tools aimed at assisting online shoppers with their purchases.
Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper
For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.
Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper
For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.
Google Thinks It Has Cracked Virtual Try-On With Generative AI
The tech heavyweight announced a new feature letting users see how a garment would look on a wide range of models using the AI technique underlying some of the most popular and powerful AI image generators.
Google Thinks It Has Cracked Virtual Try-On With Generative AI
The tech heavyweight announced a new feature letting users see how a garment would look on a wide range of models using the AI technique underlying some of the most popular and powerful AI image generators.
Google Is Testing Generative AI for Shopping
The search giant is debuting an experimental new search experience and will use its shopping vertical as a key testing ground.
Google Is Testing Generative AI for Shopping
The search giant is debuting an experimental new search experience and will use its shopping vertical as a key testing ground.
The Future of Wearable Tech
Can augmented-reality glasses be to digital fashion what the iPod was to digital music?
The Future of Wearable Tech
Can augmented-reality glasses be to digital fashion what the iPod was to digital music?
What Google Can Do for Fashion
The tech giant has become a haven for brands and retailers looking for shelter in a challenging digital advertising market, expanding its already massive reach.
What Google Can Do for Fashion
The tech giant has become a haven for brands and retailers looking for shelter in a challenging digital advertising market, expanding its already massive reach.
The Two Hottest Cities in America
Young, wealthy professionals have flooded Miami and Austin over the last 18 months, and luxury brands are following the money. But selling to a newly minted tech millionaire isn’t always so simple.
The Two Hottest Cities in America
Young, wealthy professionals have flooded Miami and Austin over the last 18 months, and luxury brands are following the money. But selling to a newly minted tech millionaire isn’t always so simple.
How Beauty Brands Can Navigate Rising Google Ad Costs
It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.
How Beauty Brands Can Navigate Rising Google Ad Costs
It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.