Glow Recipe
Beauty’s Most Sought-After M&A Targets in 2024
Now that the market has stabilised, beauty brands of all shapes and sizes are eager to get their dues. The Business of Beauty identifies the top targets of the year including Kosas, Summer Fridays and Selena Gomez’s Rare Beauty.
Case Study | How to Build an Independent Beauty Brand
From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.
Will Beauty's Tiktok Love Affair Last?
The platform has a proven ability to turn beauty products into overnight sensations — but for how long?
Beauty Influencer Events Are Making a Comeback
A few beauty brands have taken advantage of LA’s weather, space and concentration of influencers to stage the pandemic’s first live product launch events. Others are finding success with virtual 'parties.'
Why Beauty Companies Keep Tinkering With Their Hit Products
In the age of 'clean' beauty and a demand for transparency, beauty companies are making sometimes costly decisions to reformulate key products to address customer feedback.
Live Event Wrap-Up: How to Market a New Brand
BoF’s Lauren Sherman and Chantal Fernandez sit down with Glow Recipe Founders Sarah Lee and Christine Chang to unpack the marketing strategy behind the K-beauty-inspired start-up.