Glossier
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.
How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.
The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée
The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.
The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée
The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.
When Should Fashion Companies Go Public?
Any fashion company that is contemplating going public needs to have not only the product and brand fundamentals right but also a business strategy that can easily be understood by the markets, writes Imran Amed.
When Should Fashion Companies Go Public?
Any fashion company that is contemplating going public needs to have not only the product and brand fundamentals right but also a business strategy that can easily be understood by the markets, writes Imran Amed.
How Glossier Tried and Failed to Become a Tech Company
The line’s $1 billion valuation hinged on Emily Weiss repositioning the brand as a tech start-up rather than “only” a beauty label. As illustrated in an excerpt from Marisa Meltzer’s new book on the founder’s larger-than-life ambitions, inclusive of an app that never saw the light of day, it was a poor fit practically from the start.
How Glossier Tried and Failed to Become a Tech Company
The line’s $1 billion valuation hinged on Emily Weiss repositioning the brand as a tech start-up rather than “only” a beauty label. As illustrated in an excerpt from Marisa Meltzer’s new book on the founder’s larger-than-life ambitions, inclusive of an app that never saw the light of day, it was a poor fit practically from the start.
Inside YSL Beauty’s Formula for Staying Young
The luxury fragrance brand has proven time and again that it knows how to win over the youth market. Its latest scent, MYSLF, aims to embody Gen-Z ideas around self-expression — to a point.
Inside YSL Beauty’s Formula for Staying Young
The luxury fragrance brand has proven time and again that it knows how to win over the youth market. Its latest scent, MYSLF, aims to embody Gen-Z ideas around self-expression — to a point.
Beauty TikTok’s Latest Obsessions: Mikayla Nogueira’s Wedding and Gen-Z’s Lip Craze
This week, TikTok was virtually invited to Mikayla Nogueira’s wedding, Glossier brought back discontinued shades and a closer look at the lip products Gen-Z loves.
Beauty TikTok’s Latest Obsessions: Mikayla Nogueira’s Wedding and Gen-Z’s Lip Craze
This week, TikTok was virtually invited to Mikayla Nogueira’s wedding, Glossier brought back discontinued shades and a closer look at the lip products Gen-Z loves.
Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.
Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.
How Brands Make Community More Than a Buzzword
A growing number of beauty brands are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.
How Brands Make Community More Than a Buzzword
A growing number of beauty brands are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.
It’s Time to Think Bigger Than Clean Beauty
Beauty retailers have the power to set new trends. Why are they all still so fixated on the last one?
It’s Time to Think Bigger Than Clean Beauty
Beauty retailers have the power to set new trends. Why are they all still so fixated on the last one?