Glossier
Glossier’s Clean Slate; MCo Dupes Sephora and More
I give you a little bit of everything this week — Glossier’s fewer, better merchandising strategy, MCo’s global domination tour, P&G and Church & Dwight’s portfolio review plans and Ju Rhyu’s new mega-role.
Glossier’s Clean Slate; MCo Dupes Sephora and More
I give you a little bit of everything this week — Glossier’s fewer, better merchandising strategy, MCo’s global domination tour, P&G and Church & Dwight’s portfolio review plans and Ju Rhyu’s new mega-role.
Gen Z’s New Humble Brag? Plastic Surgery.
‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’
Gen Z’s New Humble Brag? Plastic Surgery.
‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’
The Art and Science of Product Naming
While tricky to get right, when item monikers resonate — think Glossier’s Boy Brow and Hill House Home’s Nap Dress — they can communicate a world of meaning in just a few words.
The Art and Science of Product Naming
While tricky to get right, when item monikers resonate — think Glossier’s Boy Brow and Hill House Home’s Nap Dress — they can communicate a world of meaning in just a few words.
Do Beauty Brands Need Sample Sales?
Borrowing from fashion’s playbook, beauty brands are using limited-time shopping events to clear excess inventory. But the fast-paced, discount-driven model poses unique challenges for cosmetics, skincare and haircare.
Do Beauty Brands Need Sample Sales?
Borrowing from fashion’s playbook, beauty brands are using limited-time shopping events to clear excess inventory. But the fast-paced, discount-driven model poses unique challenges for cosmetics, skincare and haircare.
Glossier Needs More Than ‘You’ to Grow
The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.
Glossier Needs More Than ‘You’ to Grow
The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.
Kids Are Having Birthday Parties at Sephora Now
Beauty retailers are playing host to skincare-obsessed tweens and teens on their special day. Can scavenger hunts, makeup tutorials and goodie bags create lifelong customers?
Kids Are Having Birthday Parties at Sephora Now
Beauty retailers are playing host to skincare-obsessed tweens and teens on their special day. Can scavenger hunts, makeup tutorials and goodie bags create lifelong customers?
The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.
The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.
Fine Fragrances Are Getting a New Gourmet Twist
The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.
Fine Fragrances Are Getting a New Gourmet Twist
The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.
The Debrief | What Happened to Beauty’s Billion-Dollar Brands?
BoF senior correspondent Sheena Butler-Young is joined by beauty correspondent Daniela Morosini to explore the rise and fall of indie beauty disruptors like Anastasia Beverly Hills and Moprhe, while brands like Glossier stayed on top.
The Debrief | What Happened to Beauty’s Billion-Dollar Brands?
BoF senior correspondent Sheena Butler-Young is joined by beauty correspondent Daniela Morosini to explore the rise and fall of indie beauty disruptors like Anastasia Beverly Hills and Moprhe, while brands like Glossier stayed on top.
‘Clean-Girl’ Beauty’s Next Stop: Ultra-Glam Dubai
Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.
‘Clean-Girl’ Beauty’s Next Stop: Ultra-Glam Dubai
Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.