Gap Inc.
Gap Inc. is an American retail group based in San Francisco, which is parent to apparel brands Gap, Old Navy, Banana Republic, Athleta and more.


What to Watch From This Week’s Retail Earnings Grab Bag
Results from a wide variety of retailers will offer clarity about the health of the fashion industry and the wider economy. That, plus what else to expect in the coming week.

What to Watch From This Week’s Retail Earnings Grab Bag
Results from a wide variety of retailers will offer clarity about the health of the fashion industry and the wider economy. That, plus what else to expect in the coming week.

The Debrief | Inside Banana Republic’s Bid to Regain Relevance
BoF’s retail correspondent Cathaleen Chen joins The Debrief to discuss how the mall brand plotted a turnaround that’s starting to pay off.

The Debrief | Inside Banana Republic’s Bid to Regain Relevance
BoF’s retail correspondent Cathaleen Chen joins The Debrief to discuss how the mall brand plotted a turnaround that’s starting to pay off.

The Ye and Adidas Conflict, Explained
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.

The Ye and Adidas Conflict, Explained
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.

How Banana Republic Became a Bright Spot in Gap Inc.’s Portfolio
The mall retailer saw sales rise after swapping generic office clothes for a stronger point-of-view inspired by its safari-themed origins. The new look wasn’t for everyone – and that was the point.

How Banana Republic Became a Bright Spot in Gap Inc.’s Portfolio
The mall retailer saw sales rise after swapping generic office clothes for a stronger point-of-view inspired by its safari-themed origins. The new look wasn’t for everyone – and that was the point.

Athleta Enters the Underwear Space
The Gap Inc.-owned activewear brand is relaunching intimates after a brief, unsuccessful stint in the competitive category in 2018.

Athleta Enters the Underwear Space
The Gap Inc.-owned activewear brand is relaunching intimates after a brief, unsuccessful stint in the competitive category in 2018.

Inside Gap Inc.’s 20-Year Struggle to Revive Its Namesake Brand
Why the retail group appears to be in constant turnaround mode — and the measures it may need to take to change the narrative.

Inside Gap Inc.’s 20-Year Struggle to Revive Its Namesake Brand
Why the retail group appears to be in constant turnaround mode — and the measures it may need to take to change the narrative.

The Post-Pandemic CEO Shakeup
From Gap to Chanel, big fashion brands are shaking up the top job, as the industry puts some of its Covid-era problems behind it and prepares for a new set of challenges, including an economic downturn.

The Post-Pandemic CEO Shakeup
From Gap to Chanel, big fashion brands are shaking up the top job, as the industry puts some of its Covid-era problems behind it and prepares for a new set of challenges, including an economic downturn.

Are Mass Market Fashion Companies Really the Worst on Sustainability?
Levi Strauss and H&M Group rank among the top five companies in The BoF Sustainability Index 2022, but the high street segment also contains the annual assessment’s lowest-scoring company with no points at all.

Are Mass Market Fashion Companies Really the Worst on Sustainability?
Levi Strauss and H&M Group rank among the top five companies in The BoF Sustainability Index 2022, but the high street segment also contains the annual assessment’s lowest-scoring company with no points at all.

Is It Time for Gap Inc. to Go Private?
Marketshare is shrinking, discounts are deepening and the group’s once-powerful grip on the consumer has disintegrated. As a public company, its options are limited.

Is It Time for Gap Inc. to Go Private?
Marketshare is shrinking, discounts are deepening and the group’s once-powerful grip on the consumer has disintegrated. As a public company, its options are limited.

The Style That Finally Dethroned Skinny Jeans
The slim tapered fit no longer dominates the denim category as wider, ‘90s-reminiscent pant styles gain popularity.

The Style That Finally Dethroned Skinny Jeans
The slim tapered fit no longer dominates the denim category as wider, ‘90s-reminiscent pant styles gain popularity.