Gap Inc.
Gap Inc. is an American retail group based in San Francisco, which is parent to apparel brands Gap, Old Navy, Banana Republic, Athleta and more.


Gap Drops After Tariffs’ Tolls and Athleta Weigh on Performance
Changes at the San Francisco-based company’s namesake brand and Old Navy seem to be working, but Banana Republic and Athleta haven’t bounced back as quickly.

Gap Drops After Tariffs’ Tolls and Athleta Weigh on Performance
Changes at the San Francisco-based company’s namesake brand and Old Navy seem to be working, but Banana Republic and Athleta haven’t bounced back as quickly.

With Katseye, Gap Lands Its Most Viral Ad Yet
The girl group-starred spot, focusing on the brand’s denim assortment, has been lauded online for its diversity and brand alignment. Its success feels especially striking on the heels of American Eagle’s recent controversy-addled Sydney Sweeney campaign.

With Katseye, Gap Lands Its Most Viral Ad Yet
The girl group-starred spot, focusing on the brand’s denim assortment, has been lauded online for its diversity and brand alignment. Its success feels especially striking on the heels of American Eagle’s recent controversy-addled Sydney Sweeney campaign.

Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push
The iconic ’90s retailer was on the precipice of death for years. Richard Dickson finally had momentum for a comeback — then came Trump.

Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push
The iconic ’90s retailer was on the precipice of death for years. Richard Dickson finally had momentum for a comeback — then came Trump.

Why Tariffs Haven’t Led to Soaring Prices – Yet
Fashion brands will eventually need to offset higher costs for imports. But after raising prices again and again since the pandemic, some retailers are more worried about alienating shoppers than how they’ll pay their customs duties.

Why Tariffs Haven’t Led to Soaring Prices – Yet
Fashion brands will eventually need to offset higher costs for imports. But after raising prices again and again since the pandemic, some retailers are more worried about alienating shoppers than how they’ll pay their customs duties.

‘Ethical’ Cotton Is Being Picked by Child Labourers in India, Watchdog Finds
A new report has linked businesses supplying companies including Zara-owner Inditex, H&M Group, Gap Inc. and Amazon to incidents of forced labour and debt bondage on Indian cotton farms.

‘Ethical’ Cotton Is Being Picked by Child Labourers in India, Watchdog Finds
A new report has linked businesses supplying companies including Zara-owner Inditex, H&M Group, Gap Inc. and Amazon to incidents of forced labour and debt bondage on Indian cotton farms.

How Gap Inc. Champions San Francisco’s Creative Community
With initiatives designed to uplift local artisans and empower employees’ creative pursuits, Gap Inc. is fostering ties to the creative community in the West Coast city and celebrating its artistic legacy while nurturing employee creativity and entrepreneurship at large.

How Gap Inc. Champions San Francisco’s Creative Community
With initiatives designed to uplift local artisans and empower employees’ creative pursuits, Gap Inc. is fostering ties to the creative community in the West Coast city and celebrating its artistic legacy while nurturing employee creativity and entrepreneurship at large.

This Week: On Black Friday, It’s Shein and Temu Versus the World
Spending has been sluggish, but retailers have a chance to make up for lost time in a compressed holiday season - if they can find an answer to their online competition.

This Week: On Black Friday, It’s Shein and Temu Versus the World
Spending has been sluggish, but retailers have a chance to make up for lost time in a compressed holiday season - if they can find an answer to their online competition.

This Week, Gap Proves Its Staying Power
Gap’s earnings this week will present a clearer picture of how well Richard Dickson’s attempts to bring Gap back in the fashion conversation is sticking with consumers.

This Week, Gap Proves Its Staying Power
Gap’s earnings this week will present a clearer picture of how well Richard Dickson’s attempts to bring Gap back in the fashion conversation is sticking with consumers.

BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.

BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.

The BoF Podcast | How Zac Posen is Reenergising Gap Inc.
BoF founder and editor in chief Imran Amed sits down with the newly-appointed creative director of Gap Inc. to explore how the latest chapter in his creative journey is changing the way he thinks about success and professional fulfilment.

The BoF Podcast | How Zac Posen is Reenergising Gap Inc.
BoF founder and editor in chief Imran Amed sits down with the newly-appointed creative director of Gap Inc. to explore how the latest chapter in his creative journey is changing the way he thinks about success and professional fulfilment.