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Gap Inc.

Gap Inc. is an American retail group based in San Francisco, which is parent to apparel brands Gap, Old Navy, Banana Republic, Athleta and more.

Gap Inc.
Retail

Gap Drops After Tariffs’ Tolls and Athleta Weigh on Performance

Changes at the San Francisco-based company’s namesake brand and Old Navy seem to be working, but Banana Republic and Athleta haven’t bounced back as quickly. 

Retail

Gap Drops After Tariffs’ Tolls and Athleta Weigh on Performance

Changes at the San Francisco-based company’s namesake brand and Old Navy seem to be working, but Banana Republic and Athleta haven’t bounced back as quickly. 


Marketing

With Katseye, Gap Lands Its Most Viral Ad Yet

The girl group-starred spot, focusing on the brand’s denim assortment, has been lauded online for its diversity and brand alignment. Its success feels especially striking on the heels of American Eagle’s recent controversy-addled Sydney Sweeney campaign.

Marketing

With Katseye, Gap Lands Its Most Viral Ad Yet

The girl group-starred spot, focusing on the brand’s denim assortment, has been lauded online for its diversity and brand alignment. Its success feels especially striking on the heels of American Eagle’s recent controversy-addled Sydney Sweeney campaign.


Retail

Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push

The iconic ’90s retailer was on the precipice of death for years. Richard Dickson finally had momentum for a comeback — then came Trump.

Retail

Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push

The iconic ’90s retailer was on the precipice of death for years. Richard Dickson finally had momentum for a comeback — then came Trump.


Retail

Why Tariffs Haven’t Led to Soaring Prices – Yet

Fashion brands will eventually need to offset higher costs for imports. But after raising prices again and again since the pandemic, some retailers are more worried about alienating shoppers than how they’ll pay their customs duties.

Retail

Why Tariffs Haven’t Led to Soaring Prices – Yet

Fashion brands will eventually need to offset higher costs for imports. But after raising prices again and again since the pandemic, some retailers are more worried about alienating shoppers than how they’ll pay their customs duties.


Sustainability

‘Ethical’ Cotton Is Being Picked by Child Labourers in India, Watchdog Finds

A new report has linked businesses supplying companies including Zara-owner Inditex, H&M Group, Gap Inc. and Amazon to incidents of forced labour and debt bondage on Indian cotton farms.

Sustainability

‘Ethical’ Cotton Is Being Picked by Child Labourers in India, Watchdog Finds

A new report has linked businesses supplying companies including Zara-owner Inditex, H&M Group, Gap Inc. and Amazon to incidents of forced labour and debt bondage on Indian cotton farms.


Partner Content

How Gap Inc. Champions San Francisco’s Creative Community

With initiatives designed to uplift local artisans and empower employees’ creative pursuits, Gap Inc. is fostering ties to the creative community in the West Coast city and celebrating its artistic legacy while nurturing employee creativity and entrepreneurship at large.

Partner Content

How Gap Inc. Champions San Francisco’s Creative Community

With initiatives designed to uplift local artisans and empower employees’ creative pursuits, Gap Inc. is fostering ties to the creative community in the West Coast city and celebrating its artistic legacy while nurturing employee creativity and entrepreneurship at large.


Retail

This Week: On Black Friday, It’s Shein and Temu Versus the World

Spending has been sluggish, but retailers have a chance to make up for lost time in a compressed holiday season - if they can find an answer to their online competition.

Retail

This Week: On Black Friday, It’s Shein and Temu Versus the World

Spending has been sluggish, but retailers have a chance to make up for lost time in a compressed holiday season - if they can find an answer to their online competition.


Retail

This Week, Gap Proves Its Staying Power

Gap’s earnings this week will present a clearer picture of how well Richard Dickson’s attempts to bring Gap back in the fashion conversation is sticking with consumers.

Retail

This Week, Gap Proves Its Staying Power

Gap’s earnings this week will present a clearer picture of how well Richard Dickson’s attempts to bring Gap back in the fashion conversation is sticking with consumers.


Workplace & Talent

BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace

In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.

Workplace & Talent

BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace

In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.


Retail

The BoF Podcast | How Zac Posen is Reenergising Gap Inc.

BoF founder and editor in chief Imran Amed sits down with the newly-appointed creative director of Gap Inc. to explore how the latest chapter in his creative journey is changing the way he thinks about success and professional fulfilment.

Retail

The BoF Podcast | How Zac Posen is Reenergising Gap Inc.

BoF founder and editor in chief Imran Amed sits down with the newly-appointed creative director of Gap Inc. to explore how the latest chapter in his creative journey is changing the way he thinks about success and professional fulfilment.