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The TikTok-Savvy Activewear Brands Stealing Market Share
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.
The TikTok-Savvy Activewear Brands Stealing Market Share
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.
How Victoria’s Secret Conquered China
The brand’s sales are surging in China’s $25 billion lingerie market, with consumers entranced by the same 'fantasy' marketing that’s alienating many US customers.
How Victoria’s Secret Conquered China
The brand’s sales are surging in China’s $25 billion lingerie market, with consumers entranced by the same 'fantasy' marketing that’s alienating many US customers.
The Double-Edged Sword of Discounting
Black Friday and Cyber Monday sales are slated to break yet another record this year, but retailers are facing growing pressure to begin promotions well before the end of the season.
The Double-Edged Sword of Discounting
Black Friday and Cyber Monday sales are slated to break yet another record this year, but retailers are facing growing pressure to begin promotions well before the end of the season.