Bits & Bytes | Amazon Launches Storefronts, the Rise of CGI Models
This week, Amazon launches a platform for small and medium-sized businesses, while virtual influencers challenge the status quo of the modelling industry.
Bits & Bytes | Amazon Launches Storefronts, the Rise of CGI Models
This week, Amazon launches a platform for small and medium-sized businesses, while virtual influencers challenge the status quo of the modelling industry.
L'Oréal Teams With Facebook on Virtual Makeup Tests
ModiFace, the beauty tech firm that the cosmetics group acquired in March, has paired with Facebook to develop AR experiences on the platform for L'Oréal brands.
L'Oréal Teams With Facebook on Virtual Makeup Tests
ModiFace, the beauty tech firm that the cosmetics group acquired in March, has paired with Facebook to develop AR experiences on the platform for L'Oréal brands.
Facebook Tests AR Ads on News Feed in the US
Sephora and Bobbi Brown are among brands that will start testing the new augmented reality ad concept later this summer.
Facebook Tests AR Ads on News Feed in the US
Sephora and Bobbi Brown are among brands that will start testing the new augmented reality ad concept later this summer.
It's Not Just Facebook. Publishers Have Privacy Issues, Too.
Ad-supported publishers should explain more clearly that marketing powered by user data enables them to provide content for free. For many consumers, this is a worthwhile trade.
It's Not Just Facebook. Publishers Have Privacy Issues, Too.
Ad-supported publishers should explain more clearly that marketing powered by user data enables them to provide content for free. For many consumers, this is a worthwhile trade.
Introducing BoF's Latest Print Issue: 'The Age of Influence'
All around us there are signs of the growing influence of ordinary people. Now, anyone, anywhere can attract a following, promote a brand, build a business — and effect change. How are you going to use yours?
Introducing BoF's Latest Print Issue: 'The Age of Influence'
All around us there are signs of the growing influence of ordinary people. Now, anyone, anywhere can attract a following, promote a brand, build a business — and effect change. How are you going to use yours?
Is Video the Future of Online Shopping?
While platforms like YouTube don’t have integrated e-commerce, video-streaming apps in China, and now the West, are driving more and more sales.
Is Video the Future of Online Shopping?
While platforms like YouTube don’t have integrated e-commerce, video-streaming apps in China, and now the West, are driving more and more sales.
5 Ways Brands Can Stand Out On Social Media
As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.
5 Ways Brands Can Stand Out On Social Media
As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.
With Privacy Changes, Instagram Upsets Influencer Economy
As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.
With Privacy Changes, Instagram Upsets Influencer Economy
As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.
The Facebook Crisis: A Survival Guide for Media
The publishers who have built their houses on Facebook’s lawn must stop relying on the platform for readers and reverse the rot that’s taken root within their own brands, argues Amy Odell.
The Facebook Crisis: A Survival Guide for Media
The publishers who have built their houses on Facebook’s lawn must stop relying on the platform for readers and reverse the rot that’s taken root within their own brands, argues Amy Odell.
Bits & Bytes | EBay Fashion's Repositioning, Beauty Apps for Skincare
This week, eBay Fashion aims to compete against Amazon with a new campaign, while beauty companies are investing in apps to tap into the Gen-Z consumer.
Bits & Bytes | EBay Fashion's Repositioning, Beauty Apps for Skincare
This week, eBay Fashion aims to compete against Amazon with a new campaign, while beauty companies are investing in apps to tap into the Gen-Z consumer.