
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.

The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.

Balenciaga, Prada and Thom Browne Will Be the First Brands on Meta’s Virtual Fashion Store
Users will be able to buy designs to use with their Meta avatars on Instagram, Facebook and Messenger.

Balenciaga, Prada and Thom Browne Will Be the First Brands on Meta’s Virtual Fashion Store
Users will be able to buy designs to use with their Meta avatars on Instagram, Facebook and Messenger.

Vietnam’s Luxury Market Is Heating Up
Gucci and Tiffany are among the brands investing in the Southeast Asian market with an increasingly wealthy and cosmopolitan consumer class.

Vietnam’s Luxury Market Is Heating Up
Gucci and Tiffany are among the brands investing in the Southeast Asian market with an increasingly wealthy and cosmopolitan consumer class.

The Future of Wearable Tech
Can augmented-reality glasses be to digital fashion what the iPod was to digital music?

The Future of Wearable Tech
Can augmented-reality glasses be to digital fashion what the iPod was to digital music?

Can Meta Make Wearable Technology Happen?
This week, everyone will be talking about Meta’s new store and its Ray-Ban smart glasses, plus the selloff in tech stocks that has hurt the prospects of fashion’s unicorns.

Can Meta Make Wearable Technology Happen?
This week, everyone will be talking about Meta’s new store and its Ray-Ban smart glasses, plus the selloff in tech stocks that has hurt the prospects of fashion’s unicorns.

Mark Zuckerberg Meets Italian Fashion Leaders
Meta’s founder and chief executive met up with several power players, according to the evidence on Instagram.

Mark Zuckerberg Meets Italian Fashion Leaders
Meta’s founder and chief executive met up with several power players, according to the evidence on Instagram.

What Elon Musk’s Twitter Bid Signals for Fashion’s Future on Social Media
The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.

What Elon Musk’s Twitter Bid Signals for Fashion’s Future on Social Media
The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.

The Two Hottest Cities in America
Young, wealthy professionals have flooded Miami and Austin over the last 18 months, and luxury brands are following the money. But selling to a newly minted tech millionaire isn’t always so simple.

The Two Hottest Cities in America
Young, wealthy professionals have flooded Miami and Austin over the last 18 months, and luxury brands are following the money. But selling to a newly minted tech millionaire isn’t always so simple.

Facebook’s Vision for Fashion in the Metaverse
While announcing Facebook’s rebrand as Meta, Mark Zuckerberg offered his vision of the metaverse, and how we’ll dress in it.

Facebook’s Vision for Fashion in the Metaverse
While announcing Facebook’s rebrand as Meta, Mark Zuckerberg offered his vision of the metaverse, and how we’ll dress in it.

Facebook’s New Name Draws Critics, But at Least It’s Not Tronc
The company has rebranded as Meta amid controversy over the social network that previously defined its corporate identity.

Facebook’s New Name Draws Critics, But at Least It’s Not Tronc
The company has rebranded as Meta amid controversy over the social network that previously defined its corporate identity.