Everlane
Everlane Still Wants to Be a $1 Billion Brand. Is That Even Possible?
Founder Michael Preysman and his investors are back in growth mode after implementing cost cuts and changes to the product mix last year. Whether Everlane can find a new leader to make it the sales juggernaut it's always dreamt of being will be a test case for whether late-stage start-ups can escape the direct-to-consumer curse.
Everlane Still Wants to Be a $1 Billion Brand. Is That Even Possible?
Founder Michael Preysman and his investors are back in growth mode after implementing cost cuts and changes to the product mix last year. Whether Everlane can find a new leader to make it the sales juggernaut it's always dreamt of being will be a test case for whether late-stage start-ups can escape the direct-to-consumer curse.
Are DTC Brands Pulling Off Brick-and-Mortar?
As online advertising remains expensive and crowded, digital brands continue to invest in physical stores to drive customer growth. Warby Parker and Allbirds provide disparate case studies for how to navigate physical retail.
Are DTC Brands Pulling Off Brick-and-Mortar?
As online advertising remains expensive and crowded, digital brands continue to invest in physical stores to drive customer growth. Warby Parker and Allbirds provide disparate case studies for how to navigate physical retail.
Tech Firms Keep Laying Off Workers. Is Fashion Next?
While job losses aren’t happening at the same pace as in Silicon Valley, retailers facing slowing demand and rising operating costs are starting to make cuts.
Tech Firms Keep Laying Off Workers. Is Fashion Next?
While job losses aren’t happening at the same pace as in Silicon Valley, retailers facing slowing demand and rising operating costs are starting to make cuts.
Can Everlane Get Back on Track?
The digital-first basics brand known for “radical transparency” is betting a stronger stylistic point of view will help it boost performance.
Can Everlane Get Back on Track?
The digital-first basics brand known for “radical transparency” is betting a stronger stylistic point of view will help it boost performance.
Beyond Disruption: Everlane’s Next Chapter
After public scandal threatened its ethical image, CEO Michael Preysman believes the L Catterton-backed disruptor can still win on radical transparency even as competitors lay claim to the sustainable fashion space.
Beyond Disruption: Everlane’s Next Chapter
After public scandal threatened its ethical image, CEO Michael Preysman believes the L Catterton-backed disruptor can still win on radical transparency even as competitors lay claim to the sustainable fashion space.
Why Venture Capital Is a Bad Fit for (Most) Fashion Businesses
For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.
Why Venture Capital Is a Bad Fit for (Most) Fashion Businesses
For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.
The Age of the Enlightened Consumer
More than ever, consumers are looking for spiritual meaning from the products they buy.
The Age of the Enlightened Consumer
More than ever, consumers are looking for spiritual meaning from the products they buy.
No Magic Bullet to Tapping China’s 750 Million Digital Consumers
For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.
No Magic Bullet to Tapping China’s 750 Million Digital Consumers
For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.
How Lockdown 2.0 Is Hitting the Supply Chain
The first wave of the pandemic devastated fashion’s supply chain. Fresh restrictions in Europe this month have already led to more cancellations and price pressure, and more pain is on the horizon as cases worsen in North America.
How Lockdown 2.0 Is Hitting the Supply Chain
The first wave of the pandemic devastated fashion’s supply chain. Fresh restrictions in Europe this month have already led to more cancellations and price pressure, and more pain is on the horizon as cases worsen in North America.
Fashion Needs a Ceasefire in the Trade Wars
With Joe Biden preparing to reboot US trade relationships, a potential breakthrough in the Brexit deadlock and the creation of the world’s largest trade bloc in Asia, there is hope of one.
Fashion Needs a Ceasefire in the Trade Wars
With Joe Biden preparing to reboot US trade relationships, a potential breakthrough in the Brexit deadlock and the creation of the world’s largest trade bloc in Asia, there is hope of one.