EssilorLuxottica
EssilorLuxottica Thinks It Cracked the Code on Smart Glasses
The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.
Hands On With the Most High-Tech Meta Ray-Ban Glasses Yet
The breakout eyewear’s next release comes with an internal display digitally overlaid on the wearer’s field of view that lets users read texts, watch video and get turn-by-turn navigation.
Eyewear Is Booming, But It’s Not Just About Tech
Once an afterthought, the category is now growing faster than handbags and apparel thanks to accessible pricing, distinct aesthetics and glasses brands that prioritise identity over gimmicks.
Big Tech and Fashion Think They’ve Finally Figured Out Smart Glasses
Tech giants like Meta and Google are striking big deals and announcing new eyewear partnerships on smart glasses after a decade of failed attempts to make the devices fashionable.
The Smart Glasses Gold Rush, Explained
Meta’s $3.5 billion investment in EssilorLuxottica is the clearest sign yet that some of the biggest names in tech and eyewear see smart glasses as a commercially viable category with a long-term future.
Meta and Ray-Ban Collaborate With Coperni on New Smartglasses
At its Paris Fashion Week show, Coperni unveiled its version of the Ray-Ban Meta glasses, which have been a surprising success for wearable technology.
Ray-Ban Names A$AP Rocky Its First Creative Director
The hip-hop artist’s first collection for the EssilorLuxottica-owned eyewear label debuts in April.
Eyewear’s Disruption by Smart Glasses May Have Already Begun
Meta is widely expected to unveil its first augmented-reality glasses this week, but it's the company's more basic Ray-Ban glasses with EssilorLuxottica that could prove as — or more — pivotal to the rise of smart glasses.
Is It Time for Supreme to Sell Out?
Supreme’s adherence to its business model of drops and scarcity might now be constraining its growth rather than driving it. It might be the moment for the streetwear pioneer to give in and go fully mass-market.
Supreme’s Sale to EssilorLuxottica, Explained
North Face owner VF Corp is selling the streetwear juggernaut to the Italian eyewear giant for $1.5 billion in cash. BoF breaks down the deal.