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Technology

Big Tech and Fashion Think They’ve Finally Figured Out Smart Glasses

Tech giants like Meta and Google are striking big deals and announcing new eyewear partnerships on smart glasses after a decade of failed attempts to make the devices fashionable.

Technology

Big Tech and Fashion Think They’ve Finally Figured Out Smart Glasses

Tech giants like Meta and Google are striking big deals and announcing new eyewear partnerships on smart glasses after a decade of failed attempts to make the devices fashionable.


Technology

The Smart Glasses Gold Rush, Explained

Meta’s $3.5 billion investment in EssilorLuxottica is the clearest sign yet that some of the biggest names in tech and eyewear see smart glasses as a commercially viable category with a long-term future.

Technology

The Smart Glasses Gold Rush, Explained

Meta’s $3.5 billion investment in EssilorLuxottica is the clearest sign yet that some of the biggest names in tech and eyewear see smart glasses as a commercially viable category with a long-term future.


Technology

Meta and Ray-Ban Collaborate With Coperni on New Smartglasses

At its Paris Fashion Week show, Coperni unveiled its version of the Ray-Ban Meta glasses, which have been a surprising success for wearable technology.

Technology

Meta and Ray-Ban Collaborate With Coperni on New Smartglasses

At its Paris Fashion Week show, Coperni unveiled its version of the Ray-Ban Meta glasses, which have been a surprising success for wearable technology.


Marketing

Ray-Ban Names A$AP Rocky Its First Creative Director

The hip-hop artist’s first collection for the EssilorLuxottica-owned eyewear label debuts in April.

Marketing

Ray-Ban Names A$AP Rocky Its First Creative Director

The hip-hop artist’s first collection for the EssilorLuxottica-owned eyewear label debuts in April.


Technology

Eyewear’s Disruption by Smart Glasses May Have Already Begun

Meta is widely expected to unveil its first augmented-reality glasses this week, but it's the company's more basic Ray-Ban glasses with EssilorLuxottica that could prove as — or more — pivotal to the rise of smart glasses.

Technology

Eyewear’s Disruption by Smart Glasses May Have Already Begun

Meta is widely expected to unveil its first augmented-reality glasses this week, but it's the company's more basic Ray-Ban glasses with EssilorLuxottica that could prove as — or more — pivotal to the rise of smart glasses.


Retail

Is It Time for Supreme to Sell Out?

Supreme’s adherence to its business model of drops and scarcity might now be constraining its growth rather than driving it. It might be the moment for the streetwear pioneer to give in and go fully mass-market.

Retail

Is It Time for Supreme to Sell Out?

Supreme’s adherence to its business model of drops and scarcity might now be constraining its growth rather than driving it. It might be the moment for the streetwear pioneer to give in and go fully mass-market.


Sports

Supreme’s Sale to EssilorLuxottica, Explained

North Face owner VF Corp is selling the streetwear juggernaut to the Italian eyewear giant for $1.5 billion in cash. BoF breaks down the deal.

Sports

Supreme’s Sale to EssilorLuxottica, Explained

North Face owner VF Corp is selling the streetwear juggernaut to the Italian eyewear giant for $1.5 billion in cash. BoF breaks down the deal.


Retail

EssilorLuxottica to Buy Supreme for $1.5 Billion

The French-Italian eyewear giant has agreed to buy the streetwear juggernaut from VF Corp. for $1.5 billion in cash, adding another lifestyle brand to a stable that already includes Ray-Ban and Oakley.

Retail

EssilorLuxottica to Buy Supreme for $1.5 Billion

The French-Italian eyewear giant has agreed to buy the streetwear juggernaut from VF Corp. for $1.5 billion in cash, adding another lifestyle brand to a stable that already includes Ray-Ban and Oakley.


Direct-to-Consumer

The DTC Eyewear Brands Challenging Warby Parker

Warby Parker’s continued brick-and-mortar expansion has given two of its less recognisable digitally-native peers — Zenni Optical and Eyebuydirect — a chance to raise their profiles among online shoppers.

Direct-to-Consumer

The DTC Eyewear Brands Challenging Warby Parker

Warby Parker’s continued brick-and-mortar expansion has given two of its less recognisable digitally-native peers — Zenni Optical and Eyebuydirect — a chance to raise their profiles among online shoppers.


Technology

Mark Zuckerberg Meets Italian Fashion Leaders

Meta’s founder and chief executive met up with several power players, according to the evidence on Instagram.

Technology

Mark Zuckerberg Meets Italian Fashion Leaders

Meta’s founder and chief executive met up with several power players, according to the evidence on Instagram.