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Erdem

Erdem was founded in 2005 in London by designer Erdem Moralioğlu. The luxury fashion brand is known for its sharp shapes and floral prints.

Erdem
Fashion Week

Silken Porcelain

Zhang’s latest offering gave a sense that he is shaking off his earlier use of Chinese tropes in favour of a more universal view of femininity.


Workplace & Talent

This Week on BoF Careers: Veronica Beard, Kara, House of Borel

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.


Fashion Week

A Season Like No Other

Between Tommy Hilfiger's shift to direct-to-consumer shows and Kanye West's music-infused fashion spectacle for Yeezy 3, it's clear that the tectonics of the fashion system are shifting.


News & Analysis

How to Fix the Fashion System

With designers departing historic houses and the rise of digital creating a culture of more, more, more, BoF editor at large Tim Blanks joins designer Erdem Moralioglu, blogger Susanna Lau, publicist Daniel Marks and editor JJ Martin to discuss the problems facing the industry and how to fix them.


Luxury

Welcome to The New World Order

The fashion system is 'broken' but young designer disruptors and bold megabrands are trying to fix it. BoF hails a new era for fashion in which the current system is turned on its head in a bid to find a new working model.


Fashion Week

Erdem Favours Perfection With a Frayed Edge

Erdem Moralioglu wanted "soft and round" but there's no such thing as "easy does it" with this master of dressy structure.


News & Analysis

BFAs Celebrate Fashion, But Not Business

The British Fashion Awards have become the de facto celebration of our global fashion industry, but they should acknowledge businesspeople as well as creatives.


News & Analysis

Petra Flannery, Stylist to the Modern Stars

Known for zipping her clients Emma Stone, Claire Danes and Zoe Saldana into bold and atypical red carpet looks, the Los Angeles-based stylist shares her thoughts on the state of celebrity dressing.


Marketing

In Fashion Media, 'Church and State' Dissolves

How are new currents in marketing impacting the relationship between fashion media and its readers?


News & Analysis

At End of Season, BoF Spotlight Designers Shine

From Vetements' Demna Gvasalia to Edgardo Osorio to Yang Li, several of BoF’s Spotlight designers are making industry waves.