Elf Beauty Inc.
Beauty
How E.l.f. Made a Comeback
E.l.f. used Tiktok to become a Gen Z favourite. Now the brand wants to turn its new fans into lifelong customers, with a little help from Alicia Keys.
Beauty
Elf Shares Climb as It Boosts Revenue Outlook
The beauty company said sales for the year will be $265 million to $272 million, up from the original forecast of $246 million to $256 million.