Using AI to Create Customer-Centric Business StrategiesEkimetrics

CEO
Group Managing Director
Partner & General Manager US
Deputy Global General Manager
Partner & Retail and Luxury Sector Lead US
Partner & Beauty and Luxury Sector Lead Europe
Partner & General Manager APAC
Chief Revenue Officer

Ekimetrics is a pioneering leader in data science and AI-powered solutions for sustainable business performance.
For almost two decades, Ekimetrics has been a catalyst for growth in luxury and fashion - blending business insight with cutting-edge technology. Operating globally, our 400+ data & business experts develop & deploy actionable AI solutions to transform the world's leading brands. As the retail sector evolves with increasingly complex consumer needs, we equip businesses with data science solutions & insights that enhance and optimize brand power, customer engagement, marketing investments, and end-to-end operations for true competitive advantage and sustainable business outcomes.
To learn more, visit ekimetrics.com.
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Using AI to Create Customer-Centric Business Strategies
Fashion Executives Examine the Industry Swing From Performance to Brand MarketingOTHER LINKS
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Why CMOs Should Have a Seat at the Pricing Table
BoF’s latest knowledge report, in partnership with Ekimetrics, explores why marketing leaders should have a say in pricing decisions — with their expertise in balancing creativity with managing budgets, as well as an in-depth knowledge of consumer price-sensitivity.

How to Unlock Growth Through Underserved Marketing Channels
Marketers are now expected to balance reach, relevance and performance across a growing array of platforms. BoF’s latest knowledge paper, in partnership with Ekimetrics, explores how to measure them effectively.

The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing
In an era of channel fragmentation, evolving KPIs and data constraints, fashion and beauty’s marketing leaders are confronting a new market reality. BoF's latest knowledge report, in partnership with Ekimetrics, explores how they are redefining performance, reallocating investment and driving growth across the entire funnel.




