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Phia Shopping App Took Credit for Sales It Didn’t Drive
Testing found that the app, which has attracted the attention of investors and the fashion industry, overrode legitimate referrals from other publishers to claim credit for purchases.
Phia Shopping App Took Credit for Sales It Didn’t Drive
Testing found that the app, which has attracted the attention of investors and the fashion industry, overrode legitimate referrals from other publishers to claim credit for purchases.
The New Resale Marketing Playbook
As competition in the resale market continues to heat up, secondhand marketplaces from eBay to Poshmark are upping their marketing game to underscore what makes them unique.
The New Resale Marketing Playbook
As competition in the resale market continues to heat up, secondhand marketplaces from eBay to Poshmark are upping their marketing game to underscore what makes them unique.
Online Resale Is Booming. Why Are So Many Users Unhappy?
Global secondhand sales are hitting record highs, but the platforms driving the boom are increasingly alienating some sellers with low payouts and logistical issues.
Online Resale Is Booming. Why Are So Many Users Unhappy?
Global secondhand sales are hitting record highs, but the platforms driving the boom are increasingly alienating some sellers with low payouts and logistical issues.
Challenger Brands Are Still Thriving in Sneakers
New Balance revealed its financial numbers for 2025. They paint a very positive picture for all challenger brands in the sportswear space.
Challenger Brands Are Still Thriving in Sneakers
New Balance revealed its financial numbers for 2025. They paint a very positive picture for all challenger brands in the sportswear space.
Resale Sites Try a New Strategy: Sell Less Stuff
After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.
Resale Sites Try a New Strategy: Sell Less Stuff
After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.
Why Luxury Needs to Rethink How It Speaks to Gen Z
Many high-end brands are struggling to connect with young consumers, who are either bored by dated marketing, turned off by high prices or both. Time is running out, as Gen Z is poised to dominate luxury spending by 2030.
Why Luxury Needs to Rethink How It Speaks to Gen Z
Many high-end brands are struggling to connect with young consumers, who are either bored by dated marketing, turned off by high prices or both. Time is running out, as Gen Z is poised to dominate luxury spending by 2030.
Resale Welcomes a Wave of ‘Tariff-ied’ New Customers
While resale businesses are booming with a surge of new customers seeking value by shopping used amidst tariff-induced economic uncertainty, it creates more urgency for resale to innovate.
Resale Welcomes a Wave of ‘Tariff-ied’ New Customers
While resale businesses are booming with a surge of new customers seeking value by shopping used amidst tariff-induced economic uncertainty, it creates more urgency for resale to innovate.
How to Get Customers to Shop Online
Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.
How to Get Customers to Shop Online
Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.
How Paper Bags Became Designer Accessories In Their Own Right
Balenciaga’s collaboration with Erewhon is the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market.
How Paper Bags Became Designer Accessories In Their Own Right
Balenciaga’s collaboration with Erewhon is the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market.
The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée
The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.
The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée
The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.