E.L.F. Cosmetics
E.l.f. Beauty Surpasses $1 Billion in Annual Sales
In its fiscal fourth-quarter earnings, the beauty company reported that sales increased 77 percent to over $1.02 billion for the 12 months ending on Mar. 31, 2024.
E.l.f. Beauty Surpasses $1 Billion in Annual Sales
In its fiscal fourth-quarter earnings, the beauty company reported that sales increased 77 percent to over $1.02 billion for the 12 months ending on Mar. 31, 2024.
This Week, Hoka, Macy’s and Ralph Lauren Play the Expectations Game
Earnings season kicks into high gear, with companies riding high and plumbing new lows reporting.
This Week, Hoka, Macy’s and Ralph Lauren Play the Expectations Game
Earnings season kicks into high gear, with companies riding high and plumbing new lows reporting.
The Important Message Behind ‘So Many Dicks’
A genius marketing campaign from E.l.f. Beauty this week emphasised how diversity, equity and inclusion efforts can be done at the highest levels — and what the barriers are to making substantial progress.
The Important Message Behind ‘So Many Dicks’
A genius marketing campaign from E.l.f. Beauty this week emphasised how diversity, equity and inclusion efforts can be done at the highest levels — and what the barriers are to making substantial progress.
From Coachella to Stagecoach: Inside Beauty’s Big Bet on Festival Season
Beauty labels hope to court the concert set for both brand awareness and trendsetting opportunities.
From Coachella to Stagecoach: Inside Beauty’s Big Bet on Festival Season
Beauty labels hope to court the concert set for both brand awareness and trendsetting opportunities.
How Beauty Arrived at the Super Bowl
E.l.f., Nyx Professional Makeup, Dove and Cerave are among the labels getting into the Big Game this year, testing the waters for advertising’s biggest stage.
How Beauty Arrived at the Super Bowl
E.l.f., Nyx Professional Makeup, Dove and Cerave are among the labels getting into the Big Game this year, testing the waters for advertising’s biggest stage.
E.l.f. Beauty Reports 85 Percent Sales Growth and Raises Outlook
Affordable price points, viral products and a digital-focused marketing strategy continue to be drivers for the brand’s growth.
E.l.f. Beauty Reports 85 Percent Sales Growth and Raises Outlook
Affordable price points, viral products and a digital-focused marketing strategy continue to be drivers for the brand’s growth.
The Business of Beauty Haul of Fame: Personally Victimised by Regina George
Will SponCon work if you’re a Mean Girl?
The Business of Beauty Haul of Fame: Personally Victimised by Regina George
Will SponCon work if you’re a Mean Girl?
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.
How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.
Unpacking Beauty’s End-of-Year Price ‘Hacks’
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.
Unpacking Beauty’s End-of-Year Price ‘Hacks’
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.