Dior Beauty
The Luxury Brands Pushing the Upper Limit of What Makeup Can Cost
Designer houses are marketing formerly disposable beauty products into collectibles, with prices to match. Welcome to the age of $500 lipstick.
The Luxury Brands Pushing the Upper Limit of What Makeup Can Cost
Designer houses are marketing formerly disposable beauty products into collectibles, with prices to match. Welcome to the age of $500 lipstick.
Case Study | Inside the $7 Billion Dior Phenomenon
How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into “a homegrown Chanel challenger within LVMH.”
Case Study | Inside the $7 Billion Dior Phenomenon
How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into “a homegrown Chanel challenger within LVMH.”
Chanel’s TikTok Controversy Won’t Stop Luxury’s Advent Calendar Craze
The French label’s $825 calendar may have been a Christmas flop, but brands still see an opportunity to leverage the tradition to generate marketing buzz in the lead up to the lucrative holiday shopping period.
Chanel’s TikTok Controversy Won’t Stop Luxury’s Advent Calendar Craze
The French label’s $825 calendar may have been a Christmas flop, but brands still see an opportunity to leverage the tradition to generate marketing buzz in the lead up to the lucrative holiday shopping period.
How a Hero Product Is Born
Beauty brands are searching for the next blockbuster K-beauty product. Here’s why one contender — cushion foundation compacts — may be headed to a Sephora near you.
How a Hero Product Is Born
Beauty brands are searching for the next blockbuster K-beauty product. Here’s why one contender — cushion foundation compacts — may be headed to a Sephora near you.
How I Became... Special Projects Manager at Dior Beauty
Fanny Bourdette-Donon is the international PR and special projects manager for Dior Beauty, working closely with the luxury house’s brand ambassadors. Last year, the brand’s earned media value was over $411 million, according to Tribe Dynamics.
How I Became... Special Projects Manager at Dior Beauty
Fanny Bourdette-Donon is the international PR and special projects manager for Dior Beauty, working closely with the luxury house’s brand ambassadors. Last year, the brand’s earned media value was over $411 million, according to Tribe Dynamics.