Denim Tears
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Cashing In on the Denim Boom Is Harder Than It Looks
Brands from Jenni Kayne to Fabletics have flooded into the category in recent months, but breaking through requires an obsessive attention to fit and a distinctive point of view.
Exclusive: Denim Tears Is Levelling Up
With ‘tens of millions’ in annual sales, Tremaine Emory’s buzzed-about New York label is in expansion mode.
How to Master the Art of ‘Trash Talk’ Marketing
Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.
Can Streetwear Still Be Political?
At a moment when attacks on DEI and immigrants have become widespread, streetwear brands founded on celebrating racial or ethnic identities are persevering.