Deckers Brands
News & Analysis
Why the Basic Bitch Ruled This Decade
As part of our series reflecting on the 2010s, BoF explores how the ‘basic’ stereotype was a phenomenon that shaped the fashion trends of the past decade — for better or worse.
Why the Basic Bitch Ruled This Decade
As part of our series reflecting on the 2010s, BoF explores how the ‘basic’ stereotype was a phenomenon that shaped the fashion trends of the past decade — for better or worse.
Marketing
How the Company Behind Uggs, Teva and Hoka Makes Ugly Brands Cool
Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.
How the Company Behind Uggs, Teva and Hoka Makes Ugly Brands Cool
Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.