COS
COS is a fashion brand offering a wardrobe of ready-to-wear and accessories for women and men. Established in London in 2007, it operates under H&M Group.


Why Cos Decided to Show at Pitti
The H&M-owned minimalist label joins Craig Green and Roberto Cavalli and becomes the first ever fast-fashion guest designer to present its collection at the Italian trade show.

Why Cos Decided to Show at Pitti
The H&M-owned minimalist label joins Craig Green and Roberto Cavalli and becomes the first ever fast-fashion guest designer to present its collection at the Italian trade show.

Korea’s Lightning Fast Fashion
Seoul’s awe-inspiring Dongdaemun garment district makes it hard for the likes of H&M to compete in one of Asia’s most influential fashion markets. BoF investigates the hyper-local, hyper-connected competition.

Korea’s Lightning Fast Fashion
Seoul’s awe-inspiring Dongdaemun garment district makes it hard for the likes of H&M to compete in one of Asia’s most influential fashion markets. BoF investigates the hyper-local, hyper-connected competition.

H&M Investors Are Worried Management Is Overlooking the Obvious
With the value of their H&M shares down about 45 percent since the end of 2016, investors are wondering whether the retailer is aware its clothes seem to be going out of fashion.

H&M Investors Are Worried Management Is Overlooking the Obvious
With the value of their H&M shares down about 45 percent since the end of 2016, investors are wondering whether the retailer is aware its clothes seem to be going out of fashion.

Oxford Street May Get the Upgrade It Needs
The proposal to pedestrianise London’s busiest shopping street could result in a significant bump in foot traffic, but more work will need to be done in order to burnish the chaotic destination’s reputation.

Oxford Street May Get the Upgrade It Needs
The proposal to pedestrianise London’s busiest shopping street could result in a significant bump in foot traffic, but more work will need to be done in order to burnish the chaotic destination’s reputation.

How to Save the Mall
Developers of premium shopping centres are reducing their dependence on fashion retail and doubling down on food, wellness and other lifestyle offerings.

How to Save the Mall
Developers of premium shopping centres are reducing their dependence on fashion retail and doubling down on food, wellness and other lifestyle offerings.

Are Fast Fashion Disruptors in Danger of Disruption?
The Asian and European fast fashion giants that disrupted American retail are now themselves feeling pressure.

Are Fast Fashion Disruptors in Danger of Disruption?
The Asian and European fast fashion giants that disrupted American retail are now themselves feeling pressure.

BoF Exclusive | H&M Launches New Brand: Arket
BoF can exclusively reveal that the Swedish fast-fashion giant is launching a new brand rooted in "style beyond trend."

BoF Exclusive | H&M Launches New Brand: Arket
BoF can exclusively reveal that the Swedish fast-fashion giant is launching a new brand rooted in "style beyond trend."

News Bites | Calvin Klein and Moonlight, Rebekka Bay Exits Everlane and More...
In today's News Bites, Calvin Klein teams up with the Moonlight cast, Rebekka Bay exits Everlane for Marimekko and Sofia Sanchez de Betak aka Chufy launches her own line.

News Bites | Calvin Klein and Moonlight, Rebekka Bay Exits Everlane and More...
In today's News Bites, Calvin Klein teams up with the Moonlight cast, Rebekka Bay exits Everlane for Marimekko and Sofia Sanchez de Betak aka Chufy launches her own line.

H&M Bucks Retailers' Gloom as Profit Beats Estimates
Hennes & Mauritz AB provided some much-needed good news for Europe’s struggling clothing retail market.

H&M Bucks Retailers' Gloom as Profit Beats Estimates
Hennes & Mauritz AB provided some much-needed good news for Europe’s struggling clothing retail market.

When High Art Meets the High Street
Fast fashion retailers are exploiting increased public interest in contemporary art with a slew of artist collaborations. Is it working?

When High Art Meets the High Street
Fast fashion retailers are exploiting increased public interest in contemporary art with a slew of artist collaborations. Is it working?