Converse

Why H&M Is Using Kung Fu to Boost Its Business
With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?

Why H&M Is Using Kung Fu to Boost Its Business
With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?

Power Moves | Mr Porter Taps US Editor, Adidas Appoints President of North America
This week, Chris Wallace has been named US editor of the men's e-commerce site, while company veteran Zion Armstrong was appointed president of North America at Adidas.

Power Moves | Mr Porter Taps US Editor, Adidas Appoints President of North America
This week, Chris Wallace has been named US editor of the men's e-commerce site, while company veteran Zion Armstrong was appointed president of North America at Adidas.

Nike's Converse Loses Chief Marketer to Supreme
Julien Cahn resigned from Converse earlier this year and left the company in February for a marketing role at Supreme, according to sources.

Nike's Converse Loses Chief Marketer to Supreme
Julien Cahn resigned from Converse earlier this year and left the company in February for a marketing role at Supreme, according to sources.

BoF Exclusive | J.W. Anderson Debuts Converse Partnership as Part of Brand Reinvention
Jonathan Anderson is kicking off a new era for his namesake label, centered on scale and new collaborations.

BoF Exclusive | J.W. Anderson Debuts Converse Partnership as Part of Brand Reinvention
Jonathan Anderson is kicking off a new era for his namesake label, centered on scale and new collaborations.

Can Converse Solve Its Chuck Challenge?
The company is revamping its iconic Chuck Taylor All Star again — this time for Generation Z.

Can Converse Solve Its Chuck Challenge?
The company is revamping its iconic Chuck Taylor All Star again — this time for Generation Z.

Chuck Taylor Sequel Flops, Dealing Blow to Nike’s Converse Brand
With a lot of fanfare last July, Converse released a more expensive version of the classic Chuck Taylor, the first major overhaul of the world’s most iconic and best-selling sneaker, though like many sequels it was a letdown.

Chuck Taylor Sequel Flops, Dealing Blow to Nike’s Converse Brand
With a lot of fanfare last July, Converse released a more expensive version of the classic Chuck Taylor, the first major overhaul of the world’s most iconic and best-selling sneaker, though like many sequels it was a letdown.

Inside the Iteration of Converse’s Chuck Taylors
The maker of Chuck Taylor All-Stars is on a drive to update its shoes. Is that what consumers really want?

Inside the Iteration of Converse’s Chuck Taylors
The maker of Chuck Taylor All-Stars is on a drive to update its shoes. Is that what consumers really want?

Will Mass Customisation Work For Fashion?
Despite the success of services like NikeiD, mass customisation has yet to take off in fashion.

Will Mass Customisation Work For Fashion?
Despite the success of services like NikeiD, mass customisation has yet to take off in fashion.

After a Billion Sore Feet, Converse Wants Chucks to Feel Like Nikes
Don't worry — there's no swoosh on the revamped version of the classic sneaker.

After a Billion Sore Feet, Converse Wants Chucks to Feel Like Nikes
Don't worry — there's no swoosh on the revamped version of the classic sneaker.