Common Projects
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Latest News & Analysis
News & Analysis
Sneaker Brands Tap Mid-Priced Sweet Spot
New brands, from Filling Pieces to Greats, are tapping an underserved segment of men who want quality, stylish sneakers at a fair price.
News & Analysis
De-Mystifying the Cult of Common Projects
BoF sits down with Common Projects founders Peter Poopat and Flavio Girolami to uncover the origins and growing appeal of their visually clean — almost blank — shoes and decode the meaning of the signature numbering that appears on each pair.