Collina Strada

Why Collina Strada’s Hillary Taymour Thinks Generative AI Is a ‘Game Changer’
The buzzy brand, which used the technology to help design the collection it showed at New York Fashion Week, appears to be the first to use it to create physical runway looks, or at least the first to acknowledge it.

How Small Brands Fund Fashion Shows on a Budget
For emerging designers, fashion shows are a rite of passage, and a means of building both media buzz and relationships with buyers. But even a basic show can cost up to $300,000.

New York’s New Cohort of Designers Wants to Clean Up Fashion
This season more than 30 brands on the New York Fashion Week calendar have a focus on sustainability.

At New York Fashion Week, the Revolution That Wasn’t
From Collina Strada’s neo-Victorianism to Khaite’s icy elegance, Lynn Yaeger reports from the New York shows.

What’s the Value of Viral Fashion?
More than ever, the fashion industry is geared to generate buzz, but some brands are rethinking their dependence on marketing stunts.

Should All Fashion Brands Be Selling Masks?
Brands and manufacturers have rushed to meet the demand for masks during the pandemic, creating a new, and uncertain, retail category in a matter of months.

8 Key Takeaways From New York Fashion Week
What people were talking about, who went viral and why it matters.