Christian Dior Couture


Dior Bets on Men’s Grooming With Sauvage London Pop-Up
The LVMH-owned beauty and fashion juggernaut is leaning on its Sauvage franchise, now the number one men’s fragrance in the world, to power a deeper entry into the men’s grooming market.

Dior Bets on Men’s Grooming With Sauvage London Pop-Up
The LVMH-owned beauty and fashion juggernaut is leaning on its Sauvage franchise, now the number one men’s fragrance in the world, to power a deeper entry into the men’s grooming market.

The Great Fashion Reset | How to Fix Luxury’s Trust Issues
A series of scandals linking brands including Dior, Armani, Valentino and Loro Piana to sweatshops in Italy have helped fuel doubts about what customers are paying for and whether they can trust luxury brands anymore.

The Great Fashion Reset | How to Fix Luxury’s Trust Issues
A series of scandals linking brands including Dior, Armani, Valentino and Loro Piana to sweatshops in Italy have helped fuel doubts about what customers are paying for and whether they can trust luxury brands anymore.

Opinion: How Red Carpet Teasers Damage Designer Debuts
When exposure-hungry fashion labels present garments out of context, to be devoured and judged with the speed and superficiality of social media, they destroy the very grammar of brand storytelling, writes Simone Cotellessa.

Opinion: How Red Carpet Teasers Damage Designer Debuts
When exposure-hungry fashion labels present garments out of context, to be devoured and judged with the speed and superficiality of social media, they destroy the very grammar of brand storytelling, writes Simone Cotellessa.

The Great Fashion Reset | Can Designer Revamps Save Fashion?
Brands are betting big on creative reboots across the luxury industry including Dior, Chanel, Gucci and more. But sticking the landing on an aesthetic refresh is easier said than done, and a new generation of creative directors face the same systemic challenges that stymied predecessors.

The Great Fashion Reset | Can Designer Revamps Save Fashion?
Brands are betting big on creative reboots across the luxury industry including Dior, Chanel, Gucci and more. But sticking the landing on an aesthetic refresh is easier said than done, and a new generation of creative directors face the same systemic challenges that stymied predecessors.

The Most Desirable Fashion Companies to Work For in 2025
In a changing industry, today’s talent is seeking more from employers. BoF Careers asked over 1,000 global fashion professionals which companies they most want to work for in 2025 — and why. Here are the results.

The Most Desirable Fashion Companies to Work For in 2025
In a changing industry, today’s talent is seeking more from employers. BoF Careers asked over 1,000 global fashion professionals which companies they most want to work for in 2025 — and why. Here are the results.

LVMH Struggles to Bounce Back Amid Deepening Luxury Downturn
Sales in the group's critical fashion and leather goods division — which includes flagship brand Louis Vuitton — fell 9 percent in the latest quarter. The group is fending off challenges across key units.

LVMH Struggles to Bounce Back Amid Deepening Luxury Downturn
Sales in the group's critical fashion and leather goods division — which includes flagship brand Louis Vuitton — fell 9 percent in the latest quarter. The group is fending off challenges across key units.

Opinion: The Big Luxury Simulation Is Over
Consumers appear to be calling time on an industry that long ago stopped selling real luxury goods, writes Eugene Rabkin.

Opinion: The Big Luxury Simulation Is Over
Consumers appear to be calling time on an industry that long ago stopped selling real luxury goods, writes Eugene Rabkin.

At Paris Fashion Week, Bigger Was Rarely Better
Julian Klausner’s Dries Van Noten was the winner of a Paris men’s season where grand statements risked overpowering the fashion, reports Angelo Flaccavento.

At Paris Fashion Week, Bigger Was Rarely Better
Julian Klausner’s Dries Van Noten was the winner of a Paris men’s season where grand statements risked overpowering the fashion, reports Angelo Flaccavento.

Jonathan Anderson’s Grunge Aristocracy at Dior
Colliding artistry with calculated artlessness, the designer’s debut offered up a great appetiser for a more complex meal to come, writes Tim Blanks.

Jonathan Anderson’s Grunge Aristocracy at Dior
Colliding artistry with calculated artlessness, the designer’s debut offered up a great appetiser for a more complex meal to come, writes Tim Blanks.

Ready for Relaunch? Jonathan Anderson’s Dior Challenge
The stakes are high for the designer’s debut at the French megabrand as owner LVMH faces mounting pressure to resolve problem areas in its portfolio.

Ready for Relaunch? Jonathan Anderson’s Dior Challenge
The stakes are high for the designer’s debut at the French megabrand as owner LVMH faces mounting pressure to resolve problem areas in its portfolio.